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On the Strength of Signifieds

On the Strength of Signifieds. …but first a quick review…. Three ways signs represent objects. Symbol. Icon. Index. Three ways signs represent objects. Symbol Arbitrary or purely conventional 100% needs to be learned

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On the Strength of Signifieds

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  1. On the Strength of Signifieds

  2. …but first a quick review…

  3. Three ways signs represent objects • Symbol • Icon • Index

  4. Three ways signs represent objects • Symbol • Arbitrary or purely conventional • 100% needs to be learned • language in general, alphabet, punctuation marks, numbers, Morse code, traffic lights • Icon • Resembling or imitating the signified • similar in some quality • portrait, cartoon, onomatopoeia, metaphors, sound effects imitative gestures • Index • existential connection to the signified • evidence, smoke, footprints, pain, thermometer, clock, knock on a door, photograph, handwriting,

  5. What are some Symbols? Words Words Words

  6. What are some Icons? “Chirp chirp” “miu miu” “vroooom”

  7. What are some Indices?(plural of index)

  8. On the Strength of Signifieds

  9. On the Strength of Signifieds • Iconic (associative) • Indexical (authentic) • Symbolic (historical)

  10. On the Strength of Signifieds • Iconic (associative) • Indexical (authentic) • Symbolic (historical)

  11. Strength of Signifieds: Iconic

  12. Strength of Signifieds: Iconic

  13. Strength of Signifieds: Iconic

  14. Strength of Signifieds: Iconic

  15. Strength of Signifieds: Iconic

  16. Strength of Signifieds: Iconic

  17. Strength of Signifieds

  18. Strength of Signifieds

  19. Strength of Signifieds: Iconic

  20. Strength of Signifieds: Iconic

  21. Strength of Signifieds: Iconic

  22. On the Strength of Signifieds • Iconic (associative) • Indexical (authentic) • Symbolic (historical)

  23. Strength of Signifieds: Indexical

  24. Strength of Signifieds: Indexical

  25. Strength of Signifieds: Indexical

  26. Strength of Signifieds: Indexical • In 1991 Four LA police officers were videotaped restraining and repeatedly striking a black man, while four to six other officers stand by. • Video was broadcast worldwide • No part of the tape that shows Mr. King attacking the officers, as some have claimed. • King had also been tasered by the officers. • The resulting public outrage increased anger over police brutality and issues such as unemployment, racial tension, and poverty in the black community of South Central Los Angeles. • The four officers were tried in a state court for using excessive force, but were acquitted, due to a hung jury. • The announcement of the acquittals sparked the 1992 Los Angeles riots.

  27. On the Strength of Signifieds • Iconic (associative) • Indexical (authentic) • Symbolic (historical)

  28. Strength of Signifieds: Symbolic

  29. Strength of Signifieds: Symbolic

  30. Strength of Signifieds: Symbolic

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