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Why WiFI Offload?

Talk on - Why do we need a Data Offload strategy?

mazlanabbas
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Why WiFI Offload?

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  1. Why WiFi Offload? Dr. Mazlan Abbas MIMOS Berhad

  2. Agenda •WhendevelopingaWiFioffloadstrategy,whatare thenecessarycomponents? •HowmuchWiFiisoutthere?

  3. WhyOffload? Increasenetworkcapacity? Givecustomersthebest network? Retaincontrol? Reducechurn? Improveperformance? Seamlessconnectivity? Getvisibility? Improvenetworkreach? Improvenetwork coverage? Postponecapital investments? GiveCustomerextrabenefits?

  4. SoLetsOffload! What? Where? How?

  5. WhattoOffload? •Typicallyweseeupto45%ofdataisalready offloadedby‘casualoffload’athome,workand publicWiFi •Difficulttoassesshowmuchcanbeoffloadedasyou can’tcountwhatwouldhaveneverbeenoncellular HomeWiFi 20% WorkWiFi 20% Cellular Network 55% PublicWiFi 5% 5

  6. WheretoOffloadTo? Home/Work KnownSSID CarrierWiFi UnknownSSID PartnerWiFi PublicWiFi(Portal) Intentional Clickthrough Unintentional Pre-registerfree Pre-registerpaid OpenWiFi(NoPortal)

  7. WheretoOffloadTo? PublicWiFi OpenWiFi PartnerWiFi CarrierWiFi Home/Work 1k 10k 100k 1M 10M 100M NumberofAccessPoints

  8. HowtoOffload-Necessary ComponentsofWiFiOffload

  9. CONTEXT Explosionofmobiledatatraffic:x10from2011to2016 Toensureagooduserexperience,mobileoperatorsare obligedtoinveststronglyintheirnetwork.

  10. CUSTOMERS’ EXPECTATIONS Wi-Fi 2G DSL GSM Bandwith FairUse 3G 4G LTE Fiber Whatdo customers hear? HSPA Easy to use Low cost Whatdo customers want?

  11. Conclusion AsuccessfulWiFioffload strategycanonlybeachieved bydeployingasuccessfulWiFi managementsolution

  12. References • “Devicescape – The WiFi Offload Company””, Paul Dansey, WiFi World Summit, Sept. 2012, Barcelona

  13. Contact Dr. Mazlan Abbas @mazlan_abbas Email: mazlan.abbas@mimos.my

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