A Step by Step eCommerce Personalization Guide 2019

1. Ecommerce Personalization Guide 2019

2. Why You Need to Personalize Experiences Consumers expectations have shifted to the point that people expect a personal digital experience that mirrors the typical level of personalization they receive offline. According to Accenture, nearly 40% of shoppers have left a store to buy from another site because they were overwhelmed with too many options. Even if they don't leave, almost 75% of your potential customers will be frustrated with irrelevant content or products that are not specific to them. It is your responsibility to help your site visitors find the right products. If you don’t, your customers will move onto the next store. The solution is eCommerce Personalization.

3. What Real eCommerce personalization Is: Personalization is the real-time customization of a customer’s buying journey. Unfortunately, many marketers execute the low hanging fruit and feel that they’re done. In reality, most are just hitting the tip of the iceberg. There are unlimited ways you can personalize your store.

4. Types of eCommerce Personalization By going over the major types of eCommerce personalization, you can begin understanding all the ways you can optimize your customer's journey - from when they first hit your site to after sales service. Different types of eCommerce personalization are as follows : Website Personalization Types of website personalization Offers Inline Content Pop-ups

5. Personalized product recommendations Types of personalized product recommendations Best sellers You might also like Cross selling Personalized social proof notifications Types of personalized social proof notifications Reviews and testimonials Follow the heard Urgency Personalized triggered emails Types of personalized triggered emails Demographic personalization Session personalization Recommendation personalization

6. Website personalization Website Personalization is the process of creating customized experiences for visitors to a website. Rather than providing a single, broad experience, website personalization allows companies to present visitors with unique experiences tailored to their needs and desires. Personalization is by no means a new concept. • Types of Website Personalization As personalization has exploded in popularity, so has the number of tactics that technology enables. Today, you can personalize virtually any aspect of your website. However, these are the most essential pieces in terms of impact.

7. Offers Offers are the single most important aspect of your site to personalize. You can customize the product itself, the price shown, impose time limits, or change the supporting copy and visuals supporting the offer.

8. Inline Content After you've personalized your offer, you should focus on how you are educating and motivating your prospects while they are on the site. Personalize the content that is presented in front of your customers. You can change which featured products are shown, blog posts, downloadable assets, or hero images on any page.

9. Pop-Ups Pop-Ups represent a "second net" or opportunity to progress your prospects when they are about to leave. If your site leverages pop-ups, you should optimize conversions by personalizing both the content and offer. All types of pop-ups can be personalized including browse abandonment, on-click, timed, on-scroll, and any other type.

10. Personalized Product Recommendations Today product recommendations are common. However, some retailers are leveraging personalized product recommendations much more effectively than others. When used correctly, product recommendations increase the average number of items in the cart by 68.14% and increase conversion rates by an incredible 320%. • Types of personalized Product Recommendations Product recommendation templates have proven to be more effective than others. Some technology platforms, like Barilliance, allow you to place these recommendations anywhere on your site or within your email communication.

11. Best Sellers Best Seller recommendations are great when you do not know a lot about your prospect. It gives you the best chance of suggesting something that fits their particular needs. However, it is after you collect more information about your prospect that this type of suggestion becomes powerful. Personalized "best seller" recommendation widgets perform twice as effective as those that are not personalized.

12. You Might Also Like Items are based on currently viewed items. You should personalize the recommendations based on other website behavior or past purchases and determine if you should upsell by displaying higher-end alternatives or downsell and display lower priced products.

13. Cross Selling This tactic shifts from suggesting similar products to complimentary ones. By offering complementary products you can increase AOV by educating the customer on how to make their current selection better in some way. These recommendations help the customer navigate through your catalogue. You should consider this type of personalization when you product list is large.

14. Personalized Social Proof Notifications This is one of the newer ways to personalize your eCommerce site. Brands are leveraging this technology to provide relevant, contextual information about themselves, or the products they are viewing. • Types of personalized social notifications Retailers have already pioneered a number of effective ways to use social notifications to increase sales. • Reviews & Testimonials - Present testimonials in a chat window about the the currently viewed product. • Follow The Heard- Give customers confidence in your store by letting them know how many other are taking a similar action. • Urgency - Live notifications can be a powerful tool to combat cart abandonment. Let customers know which products are at risk of being sold out or how many customer's currently have the product in their cart.

15. Personalized Triggered Emails Email remains the most essential communication channel, and personalizing your correspondence will multiply your results. You can see all triggered email stats in this study. A "triggered email" is sent based on some sort of user action. The most common type of triggered email is a cart recovery email, which is sent when a customer places an item in their cart but leaves without completing their purchase. • Types of personalizations for triggered emails We've written extensively on triggered and cart abandonment emails before. However, it is worth noting some of the most common ways you can personalize triggered emails.

16. Personalized Triggered Emails • Demographic personalizations The most common types of personalizations for triggered emails are demographic. Dynamically inserting a prospect's name in the subject line is a common tactic to call out attention in the sea of emails. • Session personalizations The next most common type of personalizations are session based. Common tactics include inserting products' names, images, and dates into the subject line or body of the email. • Recommendation personalizations The next most common type of personalizations are session based. Common tactics include inserting products' names, images, and dates into the subject line or body of the email. These personalization tactics ensure that your email is relevant, following up on known wants of your prospect.

17. Next Steps Now is the time to begin scoping out your own personalization strategy. • Define Your Goal - What do you want to accomplish with personalization? How will you know you are successful? • Determine Capabilities - Your goal will determine which eCommerce personalization strategy you want to start with. • Select a Personalization Partner - Finally, you need to select a technology partner that will empower you to accomplish your goals. We've put together a clear, step by step worksheet to help you select the best personalization vendor for your needs.

18. Thanks! Skyrocket your eCommerce Business with Personalization @WigzoTech info@wigzo.com https://www.wigzo.com/