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April News Recap: Yoast SEO Plugin Schema Update & Great for Voice Search

Stay updated on the latest news in April, including the Yoast SEO plugin schema update and the rise of voice search. Get tips on image optimization, Facebook's messaging merger, Twitter's "Hide Reply" feature, and the top marketing and website metrics to track for ROI.

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April News Recap: Yoast SEO Plugin Schema Update & Great for Voice Search

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Presentation Transcript

  1. April News Recap • Yoast SEO Plugin Schema Update • Check Schema Code Here • Great for Voice Search • By 2020, 50% of • searches will be • voice • Articles: • Search Engine Journal • Yoast

  2. April News Recap • Google To Start Showing More Images In The SERP’s • Image box shows for 34% of all search queries. Article here • SEO Image Optimization Tips: • Search Engine Land • Yoast • AHrefs

  3. April News Recap Facebook To Merge Messenger, WhatsApp, & Instagram Messages • Zuckerberg Explains Why on Mashable.com

  4. April News Recap • Twitter’s “Hide Reply” Feature Comes Out In June • Twitter Blog Announcement

  5. Marketing Metrics Survey What type of social media marketing metrics should we be tracking to best measure ROI? • Top 3: • Post Reach • Post Engagement • Page Likes

  6. Marketing Metrics Survey What type of website metrics should we be tracking to best measure ROI? • Top 3 (two tied): • Application Button Clicks • Organic Search Traffic • Request Info Button Clicks (Tied) • Referral Search Traffic (Tied)

  7. Open Discussion

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