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Notes on Focus Group Discussions

Notes on Focus Group Discussions. Initiative on Reproductive Health Program and Research Data Collection and Use Workshop I 7-11 March, 2000 Peshawar, Pakistan. Center for Population and Family Health Mailman School of Public Health Columbia University. UNHCR UNFPA .

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Notes on Focus Group Discussions

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  1. Notes on Focus Group Discussions Initiative on Reproductive Health Programand Research Data Collection and UseWorkshop I7-11 March, 2000 Peshawar, Pakistan Center for Population and Family Health Mailman School of Public Health Columbia University UNHCR UNFPA

  2. What is a Focus Group? • Qualitative method for gathering data to answer a research question • Led by an objective moderator • Pre-determined topic guide • Makes use of the group’s interaction to explore the topic • Structured analysis of the data UNHCR, UNFPA and Columbia University RH Data Workshop I

  3. Advantages of Focus Groups • Can generate large amounts of rich data • Can help explore the “stories” behind the issues • Group members play off one another’s knowledge, opinions & experiences UNHCR, UNFPA and Columbia University RH Data Workshop I

  4. Advantages of Focus Groups (cont.) • Can uncover inflammatory or controversial issues • Allows for direct interaction between the researcher and the respondents • Effective with non-literate groups UNHCR, UNFPA and Columbia University RH Data Workshop I

  5. Disadvantages of Focus Groups • Group bias • Logistics • Loss of confidentiality • Requires skilled moderator • Relatively small sample size • Risk of domination UNHCR, UNFPA and Columbia University RH Data Workshop I

  6. When to use Focus Groups? • Exploratory research • As a stand-alone research method -- needs assessment, monitoring progress, evaluating impact • Survey design • Prep for in-depth interviews • Testing educational messages • Explore unexplained survey findings UNHCR, UNFPA and Columbia University RH Data Workshop I

  7. Focus Group Design • Number of Groups/Group size • Group composition • Length/Setting • Level of Structure • Moderator Involvement • Topic Guide UNHCR, UNFPA and Columbia University RH Data Workshop I

  8. “Rules of Thumb” • Homogeneous strangers • Relatively structured/high moderator involvement • 6 - 10 participants • 3 - 5 groups per project UNHCR, UNFPA and Columbia University RH Data Workshop I

  9. Topic Guide - Questions • Cover the main topic areas, with probing questions on key variables in each area • Flow naturally from general to specific • Include transition questions • Help the participants to explore the issues through discussion UNHCR, UNFPA and Columbia University RH Data Workshop I

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