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Mid Term Exam Marketing I

Mid Term Exam Marketing I. A Two-Part Exam. Mid Term Exam Marketing I. Two-part exam – 100 points: Part I – 50 points: Written Test 25 Questions ( 2 Points Ea.) Administered during first 60 minutes of exam class

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Mid Term Exam Marketing I

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  1. Mid Term Exam Marketing I A Two-Part Exam

  2. Mid Term Exam Marketing I Two-part exam – 100 points: • Part I – 50 points: • Written Test 25 Questions (2 Points Ea.) • Administered during first 60 minutes of exam class • Questions come directly from review guide provided to students week of Jan 13-17 • Part II – 50 points: • Small group project and PPT class presentation • Two class periods allotted Jan 13-17 to complete • Project Rubric provided during Jan 13-17

  3. Mid-Term Exam - Part 1- 50 points • Students will complete a written test (25 questions – 2 points each) • Administered during first 60 minutes of exam class • Questions come directly from review guide provided to students week of Jan 13-17

  4. Mid-Term Exam - Part 2- 50 points • Students will work in small groups (1-2 people per group) • All students must work collaboratively in the group • Students will conduct research using the Internet and prepare a PPT presentation to deliver to the class on their respective exam date • The midterm project will be assigned the week prior to mid-term exams (Jan 13-17) • Students will have two class periods to work collaboratively in completing the project and prepare their oral presentation

  5. Marketing I-Mid Term Exam Project • Students will read 2 trade journal articles and view a video clip to obtain background information on American Olympic athlete ShaniDavis: • http://www.blackenterprise.com/lifestyle/sports-biz-olympic-speedskater-shani-davis-sochi-under-armour-obamas/ • http://germantown.patch.com/groups/business-news/p/will-2014-winter-olympics-sponsorships-bring-gold-for-under-armour_3d263d62 • http://www.youtube.com/watch?v=47tCEAISvhk • Each group will research Under Armour’s sponsorship of Shani Davis and prepare a brief PowerPoint presentation that outlines their opinion of the following: • Is this sponsorship a good match for Under Armour and the sport of speed skating? Explain why. • Who is Under Armour’s competition in Olympic sponsorships? • What other Olympic athletes does Under Armoursponsor? Why did they choose those athletes? • Can you identify any other companies and brands that would be a good match to sponsor Shani Davis? Identify that company and provide your rationale for matching the company with this athlete.

  6. PowerPoint Outline: • Slide 1: Cover Slide • Slide 2: Agenda Slide • Slide 3: Is this sponsorship a good match for Under Armourand the sport of speed skating? Explain why. • Slide 4: Who is Under Armour’s competition in Olympic sponsorships? • Slide 5: What other Olympic athletes does Under Armour sponsor? Why did they choose those athletes? • Slide 6 and 7: Can you identify any other companies and brands that would be a good match to sponsor Shani Davis? Identify that company and product and provide your rationale for matching the product with this athlete. Apply the marketing mix to the product • Slide 7: Conclusion Slide

  7. RUBRIC Marketing I Mid Term Exam Project 2014

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