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Interruption to Engagement

Interruption to Engagement. Reinventing marketing services . Providing the innovative, “ big idea ” marketing, communications and creative solutions found in an A-List agency + The diverse, flexible and efficient personnel resource solutions of a staffing & recruitment firm

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Interruption to Engagement

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  1. Interruption to Engagement

  2. Reinventing marketing services. Providing the innovative, “big idea” marketing, communications and creative solutions found in an A-List agency + The diverse, flexible and efficient personnel resource solutions of a staffing & recruitment firm Expertise and execution help WHEN you need it...without paying for it when you don’t.

  3. Scott Conescone@freemanleonard.com281-360-6811www.marketingavatar.wordpress.com • 25+ years Advertising & Marketing • Media & Agency • B2B & B2C

  4. Disclaimer: What you are about to see is NOT about social media.

  5. MarketingREvolution THEORY

  6. The Only 3 Marketing Objectives That Matter • Create profitable growth • Reduce expenses • Increase customer satisfaction

  7. WHAT’S GOING ON?

  8. DISINTERMEDIATION MARKETER+AGENCY+MEDIA

  9. Legacy Brand-centric Model… BRAND INTERRUPTION ADS & PR MEDIA CONTENT CONTENT

  10. Question: What Kind of Value is Your Current Marketing Effort Delivering to Your Constituents?

  11. 88% Percentage of buyers that conduct online research before buying a product or service Source: Pew Research, 9/29/10

  12. 66% Percentage of media influencing purchase decisions that comes from consumer-generated sources. Source: McKinsey “Consumer Journey” Report 2009

  13. B2B versus B2C Research Online for Business/Product/Service Intelligence • Consumer Internet Use • 21% daily • 78% overall • C-Suite Internet Use • Under 50: 81% daily • 50+: 62% daily

  14. Emerging Content Marketing Model BRAND ENGAGEMENT CONTENT CONNECTIONS COMMUNITY CONVERSATIONS

  15. Thought for the Day: You don’t need a social media strategy. Your marketing strategy needs to be social.

  16. Social Media is DANGEROUS without a content plan • Two Common Approaches that DON’T work: • Using new channels to “push” old messages • Dabbling or worse

  17. So, what is it?

  18. Welcome to Content Marketing

  19. Search Social Blogs

  20. PRACTICE

  21. Focus On… Traffic Leads Conversion CONTENT THAT CREATES LINKS

  22. What Kind?

  23. Where?

  24. Why?

  25. Who?

  26. How Much?

  27. How Much?

  28. How Much?

  29. New Behaviors Converse Listen Share

  30. Social Content Marketing Process Social Media Policy Develop Discover Deploy Research Optimize Strategy Analysis Syndicate Concepts Insights Monitor Plan

  31. Content Syndication Hub Online Your Site Offline 75% of content distributed away from home site

  32. How It Works Create, Optimize & Distribute engaging Content everywhere 1 Which causes more people to find your content, link to it and increase your reach 4 This increases search rankings 3 2 People find it & link to it

  33. B 9 TRENDS To Rock Your Digital World

  34. Mobility is the New Internet

  35. Social is the New Search

  36. Community is the New Campaign

  37. Video is the New Collateral

  38. Customers are your New Agency

  39. Social Good is the New PR

  40. Non-Profit + Social • 75% of new media users believe social networks are effective ways to learn about a company’s corporate social responsibility (CSR) efforts • 74% expect companies to join conversations about their CSR practices happening in new media • 40% are using new media for searching, sharing and disclosing CSR efforts in their networks Source: New Media Study, Cone Communications, 2009

  41. Location is the New Promotion

  42. Games are the new TV and Radio

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