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Braintree Communications

Braintree Communications. ISDN: A strategic network solution for retail business. Dedicated transaction network services. EFTPOS over ISDN offers enhanced services at the point of sale Strategic platform for value-added services Support for multiple transaction applications

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Braintree Communications

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  1. Braintree Communications ISDN: A strategic network solution for retail business

  2. Dedicated transaction network services • EFTPOS over ISDN offers enhanced services at the point of sale • Strategic platform for value-added services • Support for multiple transaction applications • Integrated communications connection for the merchant

  3. D-channel applications • ISDN D-channel supports short duration transactions such as EFT payments(debit/credit) at point-of-sale Can extend to other point-of-sale applications, e.g. • loyalty programs • inventory control • sales data tracking • electronic ticketing

  4. B-channel applications • B-channel used for data-intensive applications, e.g. high speed Internet access web-based customer applications VPN access corporate email WAN services supply chain management data download to merchant terminal

  5. Merchant Connectivity • Value of utilising one access for all applications rather than multiple, individual PSTN lines • Improve merchants’ ability to leverage an integrated solution through Braintree’s Network Gateway

  6. Braintree’ Network Gateway • Enables merchants to maximise value by utilising ISDN for additional applications • Features include: 2 phone ports (supports up to 4 lines) serial port (PC / internet connectivity) digital or analogue EFTPOS port USB port (alternative internet connectivity) LAN port

  7. Benefits • Flexibility of Access methods for merchants and banks • Increased grade of service • Value of integrated solution • Future proof • Enables bank to sell increased value

  8. The current retail environment(stakeholder wants) The End Users Perspective • Customers • expect fast reliable service • are seeking extra value-adding services from retailers • Retailer/franchisee • want to reduce costs • need to stay competitive by spending more time servicing customer needs

  9. The current retail environment(stakeholder wants) Service Provider (e.g. Banks/financial institutions) • Access to new market segments • Services bundling opportunities Telco/Carrier • more manageable and cost-effective network • reduce customer churn

  10. The strategic network solution: ISDN • Integrated network solution • EFT transactions, voice, fax and data • Secure transaction management • multiple application support • Fast dependable service • Flexible ownership model • Cost effective solution

  11. DDN PSTN PSTN Leased Line Typical retail environment

  12. ISDN Braintree integrated solution • ISDN can provide a secure platform for multiple transactions to multiple hosts Loyalty Ticketing EFTPOS Inventory Security Sales data

  13. The What’s in for me test! • Customers Faster transaction speed Reduce time wasting • Retailer Faster more reliable service Cost-effective integrated solution Access to new services Flexible and customizable ownership options Extended life from legacy equipment Plug and play technology

  14. The What’s in for me test! • Service provider Value-added solution Access to new market segments Services bundling opportunities • Telco/carrier Remote management and self installation Access to new market segments Reduce customer churn Reduce technician truck rolls

  15. Australian Case StudyEFTPOS over ISDN • OnRamp ISDN access • fast data transfer • rapid call set-up • EFTPOS over ISDN – offered through Telstra’s Argent Service • Highly redundant network architecture • distributed ISDN infrastructure • geographically separate processing sites • multiple cross-connected processing systems • automatic load sharing and traffic routing

  16. Flexible ownership options • OnRamp and Argent service owned separately • Merchant typically owns OnRamp service • Argent service may be owned by • the retailer/franchise • the bank • another service provider • Different transactions billed separately • Reverse billing possible on transactions

  17. Cost effective solution • Transaction carriage • merchant has visibility of transaction costs • opportunity to negotiate reduced MSF • OnRamp access • lower rental than 2 business phone lines • call costs lower than standard call costs for typical business call

  18. In summary . . . EFTPOS over ISDN delivers • an integrated transaction network • secure multi-application support • fast dependable service • flexible ownership • cost-effective solution

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