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12 Simple Rules To Generating Unsolicited Leads & Sales With A New Or Existing Website.

12 Simple Rules To Generating Unsolicited Leads & Sales With A New Or Existing Website. Content Is King!.

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12 Simple Rules To Generating Unsolicited Leads & Sales With A New Or Existing Website.

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  1. 12 Simple Rules To Generating Unsolicited Leads & Sales With A New Or Existing Website.

  2. Content Is King! • What Does “Content” Mean”?Content or article writing on websites is the key to higher sales and rankings in all the major search engines. Known as "organic“ (not paid) search engine optimization (SEO), this practice involves the strategic placement, word density ratio and repetition of keywords and keyword phrases on web pages, writing articles in a manner that human readers would consider normal and in a manner that human readers would consider normal. • How Does Content Work To Increase Leads & Sales?1. Drives traffic through keyword search on search engines.2. Other websites without reciprocating will link (Back links are a major ranking variable) to your quality content.3. Product only websites have nothing to offer other link partners.4. The more content you have the more keywords you can rank on.5. Good revelant content will establish you as and expert in your industry. • Content’s ROI Is Perpetual For The LIfe Of A Website.

  3. Invest Time & Resources Into Content To Promote A Website. • 98% of internet sales come from search engines. • Print Media Works to Promote A Product Not A Website. • Example: Billboards, Magazines, Radio, Television vs optimized content posted on your website.

  4. Application Or Product Based Website? An applicationbased website (www.rlldesign.com) depending on product or service is much eaiser to maintain over a product based site www.easyrack.org.Benefits Of Application Based Websites 1. No digital ID for merchant account required. 2. No price changing. 3. No product addition or subtraction. 4. Allows direct contact to every customer for up-sell. 5. More resourses freed up to concentrate on whats important, content. 6. Keeps end user inquires to a minimum. 7. Adds credibility through Case Histories. 8. Case history articles tend to rank high. #5 in google for racquetball court lighting 9. No PCI Compliance Fees. RLLD’s runs $2,000 a year. 10. No need for a shopping cart. Existing product based websites can have the best of both worlds by adding call to action anchor text or button images to revelant products.

  5. Install Content Management System (CMS) Database. • Must have targeted marketing capabilities. (parking lot lighting) • Capable of correct internal link structure. Correct internal link structure is basicly like pages linking to like pages. • Must have search engine friendly URLS (no %, =, ? etc). • Ability to Implement CSS that dictates what the search engine reads first. http://www.residential-landscape-lighting-design.com/ (in firefox toolbar turn off CSS.) • Implement bread crumbs for increasing keyword rich navigation structure example: Home » Commercial Lighting » Commercial Outdoor Lighting » Mall Parking Lot Lighting. • Make sure to have sitemap installed

  6. Content Addition • Acquire search engine friendly hosting that has a good statistics program like wusage.com. Example Stats. • Write Content Articles Yourself. You are the expert! • Hire A Professional Content Writer (http://forums.digitalpoint.com/) • Create a flow chart that includes main categories and sub categories of articles using targeted keywords with google Keyword Tool. Keep spread sheet by keyword. • Post articles 5 days a week (20 pages a month or as many as you can afford). • Articles should be highly targeted, relevant and informative content that helps your customer solve a specific problem or situation. • Monetize content to products, call to action or case studies. • Use relevant to the page keywords, file names, html titles, html descriptions & URL’s. • Use Your targeted keywords in body text at a Less than 1% word density ratio. • Optimal 800 total words on page including navigation & footers. • Avoid affiliate programs because you lose customers and residual income. • Use lots of bullet points and numbered lists. Lists are easy to scan and they help he reader absorb each item one at a time.

  7. Install a Blog • Blogs are in instant contact with search engines. • Wordpres Blog Software http://www.wordpress.org • Install Plug-in “All In One SEO” • Set Up 3-9 categories depending on number of products or services offered. • Wordpress segments categories with rss/xml feeds that create back links to your website.Example: http://rlldesign.com/blogs/ Below is a list of prerequisites for having a blog. • Own your own domain name. • Blog must be hosted on your domain not third party hosting. Example: Google no longer allows you to publish your blog by FTP. • Reserve daily time to maintain & monitor community postings. • Drawback: Wordpress only runs on unix.

  8. Initiate A Link Campaign • No need for reciprocal linking except for outbound links to athoratative websites in your industry. • Insare: www.isnare.com, delivers thousands of back links. In Yahoo’s search window type link: www.yoursite.com • Feed Burner: http://feeds.feedburner.com • RSS-TOP-55 Directories to submit your site. • Aquire links using rss/xml feeds from social networks like Facebook, My Yahoo, Bing & Twitter. • Pay to get listed in Yahoo Directory $299.00 a year creates back links from every country. • List your sight with www.dmoz.org and http://www.business.com/info/advertise.

  9. Implement Social Net Working SEO for Twitter & Facebook • Facebook pages, as a search engine optimization tool have become very important for a few reasons. In the last part of October 2010 Facebook pages started receiving first page ranking form Google organic listings. Example: Tennis Court Lighting Japan Number 4 ranking in Google. • Pages Get Internal Promotion From the Facebook CommunityFacebook Page updates will show up on your fans' page feed when they "Like" it -. Page updates are promoted on the right hand "suggestion" column when your friends join them. • Search Engine VisibilityWhen it comes to getting visibility off of Facebook: Pages now can be seen by non-Facebook users, and can be crawled by search engines as any other static page would. It's also important to mention that Facebook Pages can have a "vanity URL“ Here is mine: http://www.facebook.com/commercial.lighting. • Click Here To Claim Yours. This can only be done once and cannot be changed. Each page can have its own vanity URL.

  10. Facebook Is Like A Blog • A Facebook Profileis kind of like a blog. It gets updated by you, just like a website would. Use it to make broad product categories (like Commercial Lighting, Sport Lighting, Outdoor Lighting, and Residential Lighting). • Facebook pages & notes are now visible to search engines (notes are not visible to search engines in business account). • Each Facebook page is like a main category on a website. • Each page has its own wall, info, pictures and so on. • Creates a community mailing list that you can reach out to at any time! • Should put up both personal & business pages.

  11. Facebook SEO With XML/RSS Feeds Notes are published under individual “Pages”. • Facebook Notes Application is search engine friendly in personal account only. • Enter the URL (web address) of your blog, xml, rss or atomic feed address. • Once you do this, your previous posts from you blog or website will appear as notes and any new posts or rss/xml feed posts you import will automatically display. Link Your Facebook Page to Your Twitter Account • You can now export your Facebook Page updates to Twitter. Click here to enable this feature. One Click Link To Twitter: http://www.facebook.com/help/?page=817#!/twitter/ How To Create A “Page” (A Facebook Page Is Like A Main Category Page On A Website). • Join Facebook at http://www.facebook.com • Login to Facebook • Create a facebook page by typing “create page” in FB search window. • On the right side under “Official Page” select the brand, product, or organization radio button. • Under page name enter a main keyword. Example: “Commercial Lighting Fixtures”.

  12. SEO Through Facebook Notes Application • Notes are published under individual “Pages”. Facebook Notes Application is search engine friendly in personal account only. • How to import notes to specific “Pages” • Go to accounts and select “Manage Pages” • Then select “Page” to be edited from drop down menu. • Once on correct “Page” Click the notes tab at top of page. • Then click the Import a blog link on the left side at bottom of page. • Enter the URL (web address) of your blog, xml, rss or atomic feed address into the text box, and check the box underneath that states that you agree to our Terms of Use. • To complete the process, click on "Save Settings." • Vanity URLS can be obtained for individual pages with 25 likes. • Once you do this, your previous posted articles on your blog or website will appear as notes and any new articles you posts you import will automatically display in Facebook. (Facebook checks for new feeds 3-4 times a day).

  13. Start A Community Management Program • Educate your customers about xml & rss feeds they are the future. • Community Management Plan: • Get involved with the SEO community to keep up to date on latest techniques. Search engines change the way they index sites on a regular basis.

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