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One Pass

One Pass. International Symposium on Online Journalism Austin, TX 1 April 2011 Jim Gerber Director, Strategic Partnerships, News. Challenges to paid content growth. Managing Access, Revenue Models. Selling Across Multiple Platforms. Sustaining Traffic. What model to implement?. ?.

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One Pass

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  1. One Pass International Symposium on Online Journalism Austin, TX 1 April 2011 Jim Gerber Director, Strategic Partnerships, News

  2. Challenges to paid content growth Managing Access, Revenue Models Selling Across Multiple Platforms Sustaining Traffic

  3. What model to implement? ?

  4. The answer is: It depends…

  5. What publishers need Sellanywhere Create once

  6. Google One Pass A payment and authentication platform for publishers

  7. One Pass vision • New revenue stream • Reader engagement and retention • Lightweight technology implementation • Multi-device/platform • Business model flexibility

  8. Business model flexibility • Subscriptions • Variable lengths • Auto-renewing • Metered models(publisher controlled) • Day pass (or other time frame) • Pay-per-article/bundle • Single article • Article bundle (e.g., Premium section, special event, vertical section) • Print subscriber discounts(via couponing in v1) • In-app access (per platform provider TOS)

  9. Roles & responsibilities Publisher manages pricing, content, business rules, customer support Google managesauthentication, payment processing

  10. Google One Pass • Premium content experience controlled by the Publisher By Michael D. Shear The News Site Staff Writer Thursday, April 8, 2010; 9:31 AM Article Preview One Pass – powered by Checkout

  11. So what is the answer?

  12. Then what can you do? Experiment and iterate

  13. One Pass http://www.google.com/onepass Android http://www.android.com/ Chrome https://chrome.google.com/webstore For More Information

  14. Thank you!

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