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Bovée and Thill Social Media in Business Communication

Bovée and Thill Social Media in Business Communication. Putting new media tools to work in three industries. Specialized Social Networks: Business Focus. Biznik : Social network for entrepreneurs and business owners Peers connect and collaborate Discuss issues in their industries

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Bovée and Thill Social Media in Business Communication

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  1. Bovée and ThillSocial Media in Business Communication Putting new media tools to work in three industries

  2. Specialized Social Networks: Business Focus • Biznik: Social network for entrepreneurs and business owners • Peers connect and collaborate • Discuss issues in their industries • Develop relationships that benefit careers and companies

  3. Specialized Social Networks: Consumer Focus • Segway Social: Social network for owners and fans of Segway personal transporters • Riders connect and share stories of how they use their Segways • Segway polo teams organize matches • Experienced riders share tips and tricks to help newbies

  4. Value-Added Content via Online Video • Lie-Nielsen Toolworks: Branded YouTube channel • Sought-after information on choosing and using premium woodworking tools • Message exchange with viewers fosters relationships and solidifies position as a market leader • Practical advice improves customer satisfaction

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