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Merudh Patel shares 6 Ways to Optimize Your PPC Campaigns

Merudh Patel Says while thereu2019s no secret recipe for the perfect PPC strategy, we can often adjust key factors to make our campaigns more appealing to our target audience.

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Merudh Patel shares 6 Ways to Optimize Your PPC Campaigns

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  1. M E R UDH PATEL Merudh Patel is an expert in performance campaign optimization and digital management expert

  2. 6 Ways to Optimize Your PPCCampaigns

  3. WHILE THERE’S NO SECRET RECIPE FOR THE PERFECT PPC STRATEGY, WE CAN OFTEN ADJUST KEY FACTORS TO MAKE OUR CAMPAIGNS MORE APPEALING TO OUR TARGET AUDIENCE. AND AS CRUCIAL AS RESEARCH AND PLANNING MAY BE, IT’S RARE (IF NOT IMPOSSIBLE) TO PRODUCE PPC CAMPAIGNS THAT HAVE THE PERFECT BALANCE OF INGREDIENTS RIGHT OUT OF THEGATE.

  4. While you’ve already performed keyword research prior to launching your ads, customers often search in ways that surprise us. Fortunately, you can catch some of these surprises within your Google Adsdashboard. 01 REVIEW AUDIENCE SEARCH TERMS

  5. Google Ads lets you bid differently on ads/keywords based on the device they’re sent to (desktop, tablet, and mobile). This gives you a great chance to review the behavior of your audience on each type of device so you can make more fine- tuned decisions about where to direct your ad budget. 02 TAKE ADVANTAGE OF DEVICE BIDDING

  6. You can also change the way you bid according to different hours and days of the week. For some businesses, this is a handy way to avoid spending money on ads during times when customers aren’tshopping. 03 SAVE ON SPEND WITH DAYPARTING

  7. The internet is the global system of interconnected computer networks that use the Internet protocol suite to link billions of devicesworldwide. 04 USE LOCATION TARGETING

  8. Sitelinks are ad extensions that take people to specific internal pages on your site. They’re a great way to get better visibility in the SERPs and provide a more customized user experience for the people viewing yourads. 05 CREATE SITELINK EXTENSIONS

  9. Because observing your data and making adjustments will lead to optimized ads over time, you can expedite the process by giving yourself more data to workwith. PPC ads, with their limited character count and fairly consistent requirements, are perfect for A/Btesting. 06 RUN A/B TESTS

  10. WHILE HAVING PERFECTLY OPTIMIZED ADS MAY SEEM LIKE A LOFTY GOAL FOR ANY PAID SEARCH STRATEGY, YOU CAN GET YOURS CLOSE. ALL IT TAKES IS TIME, MEANINGFUL DATA, AND A WILLINGNESS TO ADJUST BASED ON NEWINFORMATION.

  11. THANK YOU! FOR S P E N DI NG Y OUR T I ME W ITH US HTTP://MERUDHPATEL.COM/

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