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The Eternal Secretary A Feminist Perspective on Design in the Office

The Eternal Secretary A Feminist Perspective on Design in the Office. Linnea Vizard - NCAD. ‘I’ll be post feminist in a post patriarchy’ Ailbhe Smyth . ‘design as a terrain needs to be understood. Particularly by women, as we live in a material world largely not of our making’

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The Eternal Secretary A Feminist Perspective on Design in the Office

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  1. The Eternal Secretary A Feminist Perspective on Design in the Office Linnea Vizard - NCAD

  2. ‘I’ll be post feminist in a post patriarchy’ Ailbhe Smyth

  3. ‘design as a terrain needs to be understood. Particularly by women, as we live in a material world largely not of our making’ Whitely, 1993, p.136

  4. ‘we are involved in a contest for occupation of an ideologically strategic terrain’ Margolin (ed), 1989, p.252

  5. ‘The office is a microcosm of (...) social transformation and a yardstick of cultural progress’ Albrecht and Broikos, 2001, p.17

  6. In 1890, women’s share of typing and stenography jobs was 60 percent; by 1920 this figure had increased to 90 percent Lupton, 1993, p.43

  7. Sears and Roebuck Mail Order Dept. C. 1913

  8. Larkin Building Typing Pool c. 1906

  9. ‘temperamentally more suited to routine and lack of opportunities than men (...) more docile and easier to manage’ Dale and Weaver, 1993, p.4

  10. Traditional Closed Office Plan

  11. ‘By our objects you will know us’ Mustiens, C (Ed), 2003, p. 1

  12. Between the 1870s and 1890s, women’s entrance into clerical positions posed a direct challenge to the commonly held belief that not only was the office a male space, but also that all sorts of urban settings – elevators, street cars, restaurants, boarding houses – were inappropriate to women. – Fine, 1990, quoted in (Lupton, 1993, p.44)

  13. ‘It’s little... it’s lovely... it lights’ Bell Princess Telephone Advertising Tag Line

  14. Remington Advertisement late 1800s

  15. Pink Royal Electric Advertisement 1956

  16. Underwood Typewriter Advertisement 1955

  17. Employment of females in certain departments of clerical labour would seem to be a thing much to be desired and encouraged: and there is ample scope for such employment where the duties are light, straightforward and not too onerous in character (Dale and Weaver, 1993, p.4-5)

  18. Royal Typewriter Advertisement 1935

  19. Secretary Movie Poster 2002

  20. Early Telephone Handset 1880’s

  21. Bell French Phone, Bakelite, 1927

  22. ‘Talkative women and their frivolous electrical conversations about personal subjects were contrasted with the efficient, task-oriented, worldly talk of business and professional men’ Fischer, 1992, p.231

  23. Princess Telephone Advertisement 1959

  24. Burrows Accounting Equipment Advertisement 1950s

  25. Bell Telephone Advertisement 1950s

  26. Telephone Advertisement 1960s

  27. Remington Advertisement 1909

  28. Conclusions

  29. linnyv2003@hotmail.com

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