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NETWORKS CASE STUDY

NETWORKS CASE STUDY. Survey #1. Survey #2. 506 RESPONDANTS. 118 RESPONDANTS. Name Age Year In School How you consume content What you want to see more of Sweepstakes Y/N Why. Where you consume content What platforms If you plan to purchase cable What are your motives

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NETWORKS CASE STUDY

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  1. NETWORKS CASE STUDY

  2. Survey #1 Survey #2 506 RESPONDANTS 118 RESPONDANTS Name Age Year In School How you consume content What you want to see more of Sweepstakes Y/N Why Where you consume content What platforms If you plan to purchase cable What are your motives What might incentivize you etc.

  3. Survey #1 506 RESPONDANTS

  4. OF S U M M A R Y RESULTS ON CAMPUS STUDENTS: -YOUNGEST GROUP AT LMU -PIRATES CONTENT MORE THAN ANY OTHER GROUP -DOES NOT OWN CABLE -MOOCHING OFF OF PARENTS (PROVIDER LOGINS) OFF CAMPUS STUDENTS: -RISE IN CABLE OWNERSHIP -RISE IN ONLINE OWNERSHIP -STILL LARGE MAJORITY OF MOOCHING CONTENT COLLEGE GRADUATES: -MASSIVE DROP IN PIRATING CONTENT & MOOCHING -MASSIVE RISE IN ONLINE SUBSCRIPTION-BASED OWNERSHIP -MASSIVE RISE IN CABLE

  5. SURVEY MONKEY RESULTS - LOYOLA MARYMOUNT

  6. SURVEY MONKEY RESULTS - LOYOLA MARYMOUNT

  7. SURVEY MONKEY RESULTS - LOYOLA MARYMOUNT

  8. SURVEY MONKEY RESULTS - LOYOLA MARYMOUNT

  9. SURVEY MONKEY RESULTS - LOYOLA MARYMOUNT

  10. “ My parents never let me pirate shows at home, but I know how to do it. Its really easy and you never get in trouble for it. Most people do it, we beat the system fam! - Andrew C, On Campus ‘20

  11. “ Quality content is more important to me than free content. - Katelyn A, Off Campus Student - 18’

  12. “ My parents kicked me off of their plan, so I decided to get an online subscription service. It seems cheaper than cable and I’ll never watch all of those shows anyway. -Bridget J, College Graduate ‘16

  13. Survey #2 118 RESPONDANTS

  14. OF S U M M A R Y RESULTS How do you watch shows/sports? 58% Laptop or Desktop Computer 21% Television Set 11% Set Top Boxes 7% Ipads or Tablets 2.5% Smartphones What Service do you use? 47.5% Netflix 28% Traditional Cable 10.2% YouTube 5.1% Hulu 4.2% DirecTVNOW 2.5% Playstation Vue (BUT NO SLING!) Main Reason for Purchasing Cable now or in the future? 22.4% Watching Live Shows 19.6% Watching Live Sports 19.6% Quality Content 17.8% DVR Capabilities

  15. OF S U M M A R Y RESULTS

  16. So what does this mean for FOX?

  17. STICK WITH A SIMPLE CAMPAIGN

  18. Sweepstakes? No: -“They aren't Trustworthy” -“You never even win” -“I don’t like giving out my information” -“It isn’t the 90’s anymore. Sweepstakes are dead.” Yes: -“Sometimes you actually win something and its a great feeling.” -“It’s not hard to enter so why not.” Depends: -“Depends on the source.” -“Depends on the prizes.” -“Depends on how much info I have to give.” -“Depends on how simple it is to do. Like the Chipotle one was just a text!”

  19. INCENTIVES

  20. BASED ON… NEW USER STATUS HOURS SPENT VIEWING CONTENT # OF TIMES LOGGED IN INVITING FRIENDS

  21. EXIST WHERE USERS SPEND THEIR TIME

  22. IN SUMMARY My generation is looking for inexpensive quality content We spend most of our time on our laptops Fun blooper reels or backstage videos would incentivize us Utilize sites like Youtube to reach us Visit us on our campus to form personal connections

  23. THANK YOU!

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