DEFINE YOURSELF! CREATING A POWERFUL PERSONAL BRAND

DEFINE YOURSELF!CREATING A POWERFUL PERSONAL BRAND Marny Lifshen Author/Speaker TexMed May 2018

Why do brands matter? Strong brands evoke impressions, feelings and opinions

Can you really brand a person?

Defining Personal Brands • What is a personal brand? “What do you want to be known for?” • Your personal brand is built on experiences • Many audiences interact with your brand • Perception is reality and adaptation is king!

“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” Maya Angelou

Understanding Personal Brands • They must be authentic,distinct and consistent

Your physical brand • Your brand MUST be: - Professional - Modern • Well groomed • Reflective of your style

How are you communicating your brand? • Communication can make or break your personal brand • Communication is always a two-way street • Communication is a behavior/skill that can be improved

Communication is Three-Dimensional Communication is both verbal and non-verbal: • Words/Verbal • Tone/Vocal • Physical/Visual

Creating an Effective Personal Brand Five Steps: • Define your current brand – how would you describe your brand today? • Determine how others perceive you – ask 3 trusted people what THEY think • Identify your “brand heroes” – understand their key brand traits • Clarify where you want to go – describe how you want to evolve your brand • Create a plan to proactively and consistently close the gap – list specific, achievable action steps

Q&A

DEFINE YOURSELF! CREATING A POWERFUL PERSONAL BRAND