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Online Engagement

Online Engagement. Trends, Strategies, Tactics, Tips and Tools. Blackbaud Customers. COMMUNICATE. RAISE MONEY ONLINE. INFLUENCE. 7.6. 56.2. 1.8. 51.8. 6.3. 45.7. 1.5. 1.4. 1.4. 41.6. 1.3. 5.3. 38.7. 4.5. 4.3. 3.8. 0.9. 25.7. 0.8. 3.1. 12.9.

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Online Engagement

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  1. Online Engagement Trends, Strategies, Tactics, Tips and Tools DAVE MARCACCI | dave.marcacci@blackbaud.com

  2. Blackbaud Customers COMMUNICATE RAISE MONEY ONLINE INFLUENCE 7.6 56.2 1.8 51.8 6.3 45.7 1.5 1.4 1.4 41.6 1.3 5.3 38.7 4.5 4.3 3.8 0.9 25.7 0.8 3.1 12.9 Millions of advocacy calls to action Billions of dollars raised Billions of emails delivered

  3. Profound changes are happening all around us. Generational changes and massive technology shifts have reshaped the social, business, personal engagement landscape.

  4. The new market demands convenience and immediacy

  5. 86% use the internet mostly for email • 57% want to see impact of their donation • 47% gave through websites • 60% give an average $481 per year across 3.3 charities • 50% share information about charities they support on facebook Source: The Next Generation of American Giving

  6. 86% use the internet mostly for email • 49% want to see the impact of their donation • 40% gave through websites • 59% give an average of $732 per year across 3.9 charities • 38% share information about charities they support on facebook Source: The Next Generation of American Giving

  7. $335 Billion Donated to charitable causes in 2013 Source: Giving USA

  8. 8.8% Of all online giving in US went tofaith-based organizations Source: Blackbaud

  9. 2.1% Growth in overall fundraising in 2014 Source: Blackbaud – 2014 Charitable Giving Report

  10. 8.9% Growth in online fundraising in 2014 Source: Blackbaud – 2014 Charitable Giving Report

  11. Source: U.S. Department of Commerce, Blackbaud

  12. Website.EMAIL MARKETING.SOCIAL MEDIA. Top three channels of fundraisingas rated by nonprofits Source: DMA

  13. $612 Raised for every 1,000 website visitors Source: M+R, NTEN

  14. 3% - 5% Percentage of Christians who give10% of their income Source: The Stewards Journey

  15. 2% - 3% Percent of net income of donated by US Christians specifically to Christian causes Source: The Stewards Journey

  16. 49% Churches reported being behind budget Source: Church Giving Survey

  17. 48% Churches have cash reserves less than $25k Source: Church Giving Survey

  18. Church leaders don’t ask because: • They are afraid to ask • They’re not sure the prospective donor will give • They think the timing is wrong to ask • They’re not sure of their cause • Other priorities • Talking about money is uncomfortable Why won’t they give more? Source: Successful Church Giving

  19. Provide an Online Giving Option Offer a Giving Kiosk Offer Automatic / Recurring Donations TOP FACTORS THAT HAVE DIRECT CORRELATION TO EXCEEDING BUDGET Source: Successful Church Giving

  20. Provide an Online Giving Option Offer a Giving Kiosk Offer Automatic / Recurring Donations TOP FACTORS THAT HAVE DIRECT CORRELATION TO EXCEEDING BUDGET DYNAMIC EMAIL MARKETING Source: Successful Church Giving

  21. 38%do not offer this Provide an Online Giving Option Offer a Giving Kiosk Offer Automatic / Recurring Donations TOP FACTORS THAT HAVE DIRECT CORRELATION TO EXCEEDING BUDGET 89%do not offer this 31%do not offer this Source: Successful Church Giving

  22. 52% Of your email housefile is usable Source: Blackbaud

  23. 7% Growth in email housefile for faith-based orgs Source: Blackbaud

  24. $17.75 Average revenue per email address Source: Blackbaud

  25. $153.05 First online donation average Source: Blackbaud

  26. $89.26 Repeat donation average Source: Blackbaud

  27. 9.5% OF all u.s. ONLINE DONATIONS COME FROM Mobile Devices

  28. WEBSITE RESPONSIVENESS

  29. Approach to Supporter Engagement Keys to Effective Execution: Build on every conversation Create a fully integrated constituent experience Get the most from each channel Data-driven strategies for treatment based on the audience

  30. Smart eMarketing Surveys $ REQUEST Pointsolutions Email Donation Form Newsletter Event $ $ $ Luminate Online Marketing $ $ 39 Welcome series

  31. Email Capture TOOLS TO ASSIST Smart donation forms & Gift processing Dynamic personalized Content Automated personalized Email campaigns Data enrichment & Segmentation x2 WEBSITE DESIGN Non profit intelligence Financial and Accounting Solutions Wealth Analytics MOBILE OPTIMIZATION CROWD FUNDING Peer to Peer

  32. Thank youQUESTIONS?

  33. Using Online Conditional Content to Shepard Reminder of importance of Penance Pre-K Marketing Campaign Catholic School Benefits School Tours Financial Aid • H.S. Marketing • Events • Open house invites • High School event invites Prep for First Communion Campaign Gift ideas H.S Confirm Penance Confirmation Congratulations Eucharist 2-5 Years Reminder of importance of Confirmation Post-baptism Drip Education Campaigns 1 Month 1 Year 18 Month 24 Month Baptism Capture Confirmation Sponsor Email Birth • Baptismal Request - • Capture Email • Parents • God Parents • Grandparents Offer Congratulations

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