Miajee's Story

1. Miajee's To Publicize the Exceptional Work of Pakistani Leather Artisans Globally Caption: Mr. Manzoor is gluing the panels for the wallet Pakistan is one of the leading leather export countries and produces premium quality leather with the help of a pool of skilled artisans. But the greater mass production, minimal cost, and higher efficiency have put down innate craftsmanship for the last few decades. In Pakistan, many leather artisans master the art of making the finest leather articles but often underpaid and struggle with the shrinkage market.

2. Mr. Hussain Tahir, the founder of Miajee's, believed in the talented and dedicated Pakistani leather artisans and their expert artistry of incorporating a sense of ethical individuality and grace in the leather products. Miajee's was established with the aim to put the talent of Pakistani leather artisans on the map who typically don't get the recognition they deserve. The Beginning of a Disrupting Leather Brand It all started when Mr. Hussain Tahir visited Pakistan in 2017 from Hong Kong. He got a pair of leather horse riding shoes from a small leather crafter. He was amazed by the excellent work of the craftsman. He thought to publicize the unrecognized talent of Pakistan through a platform. He decided to launch a leather company in Hong Kong that will advertise the excellent craftsmanship of Pakistani artisans via fashionable, practical, and chic leather products. He started working day and night on his dream, made a team of talented leather artisans, and pushed the shy craftsmen of Pakistan to new limits. Miajee's was launched to celebrate Pakistan's centuries-old craftsmanship and strive to produce unique quality leather products that can be used for years. Miajee's had manufactured its first basic leather wallet and leather duffel bag and evolved the designs to aid people better as they move through life. With every achievement, the startup continued to thrive and conquered other grounds in leather articles.

3. The elegant and practical Vulcan wallets, zip wallets, slim RFID wallet, coin pouch wallet, backpack, crossbody bag, and Dopp Kit made a great addition to the collection with the intent to keep men and women organised with the best craftsmanship leather has to offer. Miajee's embraces independence, perfection, and grace. The company has been positioned as a promising leather brand in Hong Kong with its constant desire to create practical lifestyle leather products that offer a breezy attitude and feel exceptional to the touch. Each piece is a complement to an independent spirit. Obstacles and hindrances Pakistan produces premium quality leather worldwide. Numerous leather crafts workshops in Pakistan are responsible for keeping the uniqueness and passion for crafts alive. But the leather craftsmen of Pakistan are often underpaid and undervalued even after the hard work. Hussain Tahir has provided a great opportunity to all impoverished craftsmen living across the country to showcase their talent on international grounds and earn a better living. With limited funds, Hussain Tahir struggled to keep the dream alive. After investing in the manufacturing of leather products and salaries of the leather artisans, he was short of capital to hire a team and develop the brand's online presence. He started to market the products himself in HongKong. He visited the malls and asked the sellers to put his products in their shop. He even approached to many buyers in the U.S and Malaysia to promote his products.

4. Caption: Mr. Hussain Tahir showcasing the products at one of the Entrepreneur forums in Hong Kong He did everything himself, from handling the social media presence to managing and optimizing the site for organic traffic. He worked as a one-person army to bring Miajee's in the spotlight. He began to learn digital marketing, SEO, and lead generation tactics with more fervor than ever before. But the setbacks were still not over. He Continued his job in Hong Kong to fund his business and then hired tech-savvy employees to run his business and embark on a digital journey. Miajee's benefited immensely from the team and enhanced its social impact. Today, Miajee's offers 30% more pay to Pakistani leather craftsmen than the market rate, and people from all over the world purchase the products made by talented Pakistanis. Have a Glance at the Miajee’s Products in the Hong Kong Market – The Gallery

5. Caption: Products sold at online Pop Ups Caption: Products displayed at Hong Kong University of Science & Technology

6. Caption: Products displayed at different Hong Kong stores An In-Depth Look into The Manufacturing Process

7. Miajee's is a great forum full of soul and culture. Its leather is finished from the environmentally friendly tanning process, and products are handcrafted by brilliant artisans. The craftsmen handpick all the material to ensure the customer gets the finest quality products. All the products are produced with the highest standards at Miajee's workshops and other production facilities. You will find these leather pieces glow with time, become supple, softer, and without diminishing the elegant vintage look. "Leather never trends - it is molded and sculpted at Miajee's. It is a veritable fashion staple that never really goes out of fashion! It is merely timeless and a wardrobe favorite that never gets outdated." - Hussain Tahir, CEO Miajee's Muhammad Salman is one of the brilliant artisans working at Miajee's. He has invested more than a decade to craft leather products, but no one knows Muhammad Salman. He works at Miajee's, contributing his creativity and skill of handcrafting leather wallets, cardholders, and other leather goods. Listen to his story in the video.

8. https://youtu.be/WQHNYCjNewo From Ordinary to Extraordinary – The Journey Continues…

9. It is said that producing leather items is a traditional craft with global history. Bringing this legacy forward, Miajee delivers the best vintage leather products in modern minimalist style from coast to coast, making Pakistan proud. This brand has earned its reputation for producing leather articles for people who want to buy bags that can last for years. The remarkable success and recognition of Miajee's around the globe is the result of the effortless hard work of its craftsmen and the talented tech team that works endlessly to ensure a strong digital presence. All the artisans have a knack for tracking down the latest trends and emerging designs to keep the fashion game in shape. In this age of modernization and fashion, your leather bags, wallets, and travel accessories need to be swapped very often to walk with the crowd. If you are in the market for elegant style and unique details this season- leave it to Miajee's.