1 / 15

The Battle For Customer Attention #WPPStream ignite talk

The world is swimming in data and information. Marketers, brands and publishers are battling for customer attention with methods that are increasingly less effective. Only a focus on customer-value and entertaining content will help businesses stand apart.<br><br>In this "ignite" talk I spent 15 seconds on each of these 15 slides telling this story.<br><br>I hope you like it!

Download Presentation

The Battle For Customer Attention #WPPStream ignite talk

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. Hi, my name is Michael! @BrennerMichael

  2. @BrennerMichael

  3. @BrennerMichael

  4. Me, 20 pounds years ago @BrennerMichael

  5. Today we are all connected @BrennerMichael

  6. @BrennerMichael

  7. Marketing is Hard! @BrennerMichael

  8. @BrennerMichael

  9. @BrennerMichael

  10. Less like this… @BrennerMichael

  11. What is Marketing? • “The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself… • ~Milan Kundera • … The aim of marketing is to make selling superfluous.” • ~ Peter F. Drucker • “Marketing is too important to be left to the marketing department.” ~ David Packard @BrennerMichael

  12. More like this… @BrennerMichael

  13. @BrennerMichael

  14. Email: michael.brenner@sap.com Marketing Blog: B2BMarketingInsider.com Social News Site: Business2Community.com Twitter: @brennermichael

More Related