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Michael Welsh Productions – Union Payroll Advertising

Letu2019s take a look at musician's "new use" and "re-use" fees and how they relate to music used in your ad campaign.

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Michael Welsh Productions – Union Payroll Advertising

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  1. Michael Welsh Productions – Union Payroll Advertising Let’s take a look at musician's "new use" and "re-use" fees and how they relate to music used in your ad campaign. If you intend to license a song/track for your spot, you may be wondering about musician's union back end fees. The most common question that comes up regarding licensing a track recorded under a union contract for a commercial use, is this: My production is non-union, so do I have to pay musician's "new use" and "re-use" fees? For immediate release There are at least three scenarios with regard to your obligations to pay musician's fees, which is connected to the master license terms and conditions that the label will issue to you. How Are Payments Calculated? This is a complex one. The first thing to be aware of is the number of players on the track you are interested in synch licensing. The number of players, what they played, any doublings on instruments, how many sessions it took to complete the track, over-dubs, etc., will all be in the original session report(s). It should be noted that by licensing the track, the producer is also

  2. responsible for payments specified under the Sound Recording Labor Agreement, of health and welfare benefits and other special funds, etc. The session report is then applied to the specifics of your broadcast/exhibition use of your commercial spot. With respect to payment, the term is calculated in increments of thirteen (13) weeks. Even if your spot only airs for a day or two, you'll be responsible for one (1) full thirteen (13) week period. All this will be considered and calculated by the union payroll advertising for a grand total of what you'll owe. Where Do I Start? Start with a comprehensive audio review of the track you are considering licensing, and ask these two basic questions: 1) Generally, approximately how many musicians are playing on the track? and 2) Are there high-profile (famous) musicians on the track? Michael Welsh is founder/CEO of Michael Welsh Productions, Inc. - a company specializing in music licensing and supervision for advertising, for over 30 years.You can send your questions on related issues. They will provide you the right answers to your queries. Contact information Website: https://www.michaelwelshprods.com/ 2215 Lambert Drive Pasadena, CA 91107 Phone: 626.796.0961 Email: info@michaelwelshprods.com

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