1 / 30

Why we re getting social By Charles Darley Brand Experience

mickey
Download Presentation

Why we re getting social By Charles Darley Brand Experience

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

    4. A quick history lesson

    5. We invest 000s in our brand, our branches, web site, literature, marketing We train our staff to be brand advocates We have mission statements, policies, customer service guides, complaints processes Up until 2004 we could control all this

    6. Our brands are under threat Weve gone from one person telling five people about a bad experience

    8. How Facebook evolved...

    11. The growth of micro blogging (Twitter)

    12. Who uses Twitter? Numbers a little harder to get hold of Heavy users tend to be younger males All these figures are indexed against US

    13. Who uses Twitter? Numbers a little harder to get hold of Heavy users tend to be younger males All these figures are indexed against US

    14. It hits the fan for HSBC in August 2007...

    15. How the networks interact

    17. An explosion in 2009 in citizen journalism

    18. And it goes on...

    19.

    24. Saffron Building Society: A social media example

    25. Saffron Building Society: A social media example

    26. Saffron Building Society: So whos listening?

    27. Engagement through entertainment: Canterbury of New Zealand

    28. Engagement through entertainment: Canterbury of New Zealand

    29. Engagement through entertainment: Canterbury of New Zealand

    30. Commission agency to listen to current conversations Audit measuring mentions, sentiment, audience & competitor activity by social channel Launch social media presence based on above findings & set up guidelines Set targets (mentions, sentiment, no. of users, transactions, etc) Ensure all activity is trackable through adserving Invite existing savers & borrowers to meet on social media Cross-promote of social media channels through website, emails and offline means Review activity on a continuous basis and track outcomes regularly

More Related