8 Important Metrics Of Email Marketing

1. 8 Important MetricsOf EmailMarketing Email Marketing is considered to be the most effective way of advertising brands and products. However, it is effective only when you can measure the performance of your email marketing campaign. Like other online marketing channels, email marketing also has some metrics that can help you in determining the success of yourcampaign.

2. Every email marketing campaign has different goals to achieve. So, If you are planning to run an email marketing campaign then it is important to know about the email marketingmetrics. In email marketing, there are eight major types of metrics that will help you in determining your campaignresults. • OpenRate • Click-ThroughRate • SpamPercentage • List growthrate • Conversionrate • Bouncerate • OverallROI • UnsubscribeRate 1. What is an Email OpenRate? Email open-rate helps in analyzing the percentage of emails opened by your existing and new subscribers. Breaking it, even more, simpler, email open rate tell you about how many people viewed or opened the email you sent.

3. The open rate helps in determining the performance of your email marketing campaign. If you are getting less email open rate then you should start looking for mistakes and faults in your campaign. We have mentioned the email marketing checklist that will help you in optimizing your emails. An optimized email marketing campaign always gets a higher open rate and click-throughrate. Method to calculate Email open rate: Divide the number of unique opens (excluding that bounced) by the number of emails sent X100. 2. What is CTR in EmailMarketing? CTR (Click Through Rate) is one of the important email marketing metrics in determining the clicks and action taken on your email campaign. Email Open rate may tell you about your email performance in grabbing people’s attention but CTR (click-through rate) helps in analyzing whether your email can attract people in taking action onit. Click-Through Rate not only depends on the subject line but elements like time and day (strategic email scheduling), link positioning, email length also helps in achieving more CTR. Every marketer aims to achieve maximum CTR but rates vary by industry, i.e top industries like computer hardware and telecommunication, nonprofits, association & government, and education-related emails get average CTR of 4%. So, it is important to focus on subtle elements to get an attractive email click-through rate percentage for your organization andcompany.

4. Method to calculate Email click-through rate: dividing the number of unique opens by the number of emails sent – bouncedemails. 3. What is SpamPercentage? Spam percentage tells you about the number of users who marked your email as spam. Nowadays if you try sending emails to irrelevant people then they will not hesitate in marking your email as spam. So, you should pay attention to your email spam percentage. It will help you in analyzing why your emails are getting spammed and how you can avoid it. Read moreon https://www.sfwpexperts.com/email-marketing-series-8-important-metrics-o f -email-marketing/ Other BlogsLink: What Is PPC (Pay-Per-Click)? Explained With Types And Benefits. 8Tips On Optimize An Under Performing PPCCampaign