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Social Media – A Powerful Channel For Delivering Useful Information During COVID-19

This is all the more a compelling reason to make Video Marketing your key marketing tool.

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Social Media – A Powerful Channel For Delivering Useful Information During COVID-19

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  1. Social Media – A Powerful Channel For Delivering Useful Information During COVID-19

  2. In most industries, sales and revenue have plummeted – thanks to Covid-19. • We are witnessing complete cessation of activity, which is forcing marketers to innovate. • An online approach seems to be the only way out with promotional on television becoming prohibitive cost wise.

  3. Why go online? • The online strategy has an underlying advantage. • With people spending more time at home due to “shelter in place” or restrictions in movement, internet looks to be an excellent platform to reach out to an audience. • In these difficult times we need each other, and the public needs empathy, support and understanding. • The social media can provide all these and can be very persuasive if you do it correctly

  4. Connecting with your audience on social media during this moment of crisis • Avoid too much of advertising and focus on what you can do to help people. • Be sensitive. Donate money for any Covid-19 fund. It will help the needy. • Promote your good deeds via social media to help boost your brand’s image.

  5. Enhance your online visibility • With most people locked up indoors, internet has become the most sought after source to get information, and find items to buy • Moreover Covid-19 has greatly impacted consumer behavior. • Nearly 80 percent of consumers in the U.S. say they are consuming more content online since the outbreak • The most preferred platform for people of all ages is videos, listening to streaming music and online news.

  6. Admittedly Video Marketing can be an effective strategy for any type of business • According to a research, more than half the number of consumers prefers that popular products and brands must communicate through TV ads. • Millions of people watch videos on Facebook and Snapchat. • This is all the more a compelling reason to make Video Marketing your key marketing tool.

  7. When it comes to promoting your videos, you must have a strategy in place to optimize your outreach. • Choose a subject in which you have expertise. The go ahead with making a video with what you know. • You can choose to make an educational video, entertaining video or an inspirational video

  8. Email marketing during COVID – 19 • Be cautious not to overdo your brand campaigning via email. During this crisis, customers will not appreciate this approach. • You can however send a COVID-19 related email if: • You have useful and important message to share • You are a brick-and-mortar retailer • You are planning to do something exceptional to your customers during this crisis • When social media is used appropriately during a crisis it can expand the reach of your message

  9. Contact Us • RELEVANCE – CONTENT PROMOTION NEWS & INSIGHTS • 10432 Balls Ford Rd. Suite – 301Manassas, VA, 20109 • Mail us at info@relevance.com THANK YOU

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