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Barely Sufficient Portfolio Management Todd Little & Kent McDonald

So many decisions, more time than we thought. Barely Sufficient Portfolio Management Todd Little & Kent McDonald. The Problem(s). The Development Funnel. Evaluation and Selection. Development Projects. New Products /Services. Real Funnels: Group B. Quality. Control. Research. OEM.

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Barely Sufficient Portfolio Management Todd Little & Kent McDonald

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  1. So many decisions, more time than we thought Barely Sufficient Portfolio Management Todd Little & Kent McDonald

  2. The Problem(s)

  3. The Development Funnel Evaluation and Selection Development Projects New Products /Services

  4. Real Funnels: Group B Quality Control Research OEM Customer Cont. Marketing Engineering Strategic Planning

  5. Real Funnels: Group C 1 1 / 2 – 2 y e a r s 2 – 3 8 – 1 2 m o n t h s h o u r s C e n t r a l R e s e a r c h N I H R E L A U N C H R e s i s t o r H E R E ( a b r a s i o n ; s l o w s leaky d o w n t h e f l o w ) L A U N C H H E R E T e c h P r o d ' n L o g S a l e s P r o d u c t " A " L o c a l I n p u t s C o m p e t i t o r B o o t B o a r d H e a t

  6. What can we do to get useful Portfolio Management?

  7. Value Models?

  8. A Value Model?

  9. Decisions, Decisions

  10. Decisions, Decisions, Decisions What do we do? When do we do it? When do we decide?

  11. Deciding Is Not a Once in a Lifetime Event • Knowledge Improves • Business Conditions Change • Project Conditions Change • Do You Know Why You Are Deciding Early?

  12. Considerations

  13. Risks – Types of Uncertainty Cost/Time Uncertainty General Market Uncertainty Feature Acceptance Uncertainty

  14. Purpose Alignment Model High Partner Differentiating Market Differentiating Who Cares? Parity Low High Low Mission Critical Purpose Does Not Equal Priority

  15. Graphically - Before High Project Tracking Document Mgmt Document Edit Document Library Search EDGAR Integration Market Differentiating Low High Low Mission Critical

  16. Graphically - After High Portal Document Edit Market Differentiating Project Tracking Document Mgmt Document Library Search EDGAR Integration Low High Low Mission Critical Result: Better product in half the time and 60% of the original cost

  17. Example: Apple High New Product Design User Experience Content Distribution ATT Market Differentiating Other Software MS Office Intel Hardware Peripherals Low High Low Mission Critical

  18. By the Book Gaming • Action • Infrastructure • Fantasy • You Betcha

  19. By the Book Gaming

  20. Simulation • Get into teams • Choose a representative to the Portfolio Team • Prepare your case (25 minutes) • Pitch your case (20 minutes) • Break (finalize investment) • Simulate 2010 (20 minutes) • Revisit Investment Options (20 minutes) • Simulate 2011 (20 minutes) • Debrief (30 minutes)

  21. Iteration 1

  22. Iteration 2

  23. Debrief/Retrospective

  24. Buy the Book:Stand Back and Deliver Todd Little • www.toddlittleweb.com • +1713.504.5365 • tlittle@lgc.com Kent McDonald • +1.515.229.6929 • kent@kentmcdonald.com

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