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IMPACT OF MOBILE APPS IN ECOMMERCE INDUSTRY

Most customers nowadays prefer eCommerce websites to brick and mortar stores. But a very large percentage of modern customers access eCommerce websites on their mobile devices. As highlighted by several studies, customers spend over two-third of their digital time on mobile apps. The mobile apps have completely changed the way customers perform pre-purchase research and internet shopping. Hence, a business can no longer increase sales revenue by optimizing its eCommerce website for mobile devices.

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IMPACT OF MOBILE APPS IN ECOMMERCE INDUSTRY

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  1. I IM MPACT PACT OF OF MO MOBIL BILE E AP I IND NDUS APPS PS I IN N E EC COM USTRY TRY OMMERCE MERCE

  2.  Most customers nowadays prefer eCommerce websites to brick and mortar stores. But a very large percentage of modern customers access eCommerce websites on their mobile devices. As highlighted by several studies, customers spend over two-third of their digital time on mobile apps.  The mobile apps have completely changed the way customers perform pre- purchase research and internet shopping. Hence, a business can no longer increase sales revenue by optimizing its eCommerce website for mobile devices. Its very important to have a mobile strategy during the eCommerce application development phase.  The businesses must use mobile apps as a powerful tool to stay connected with customers, promote its products/services, and increase conversion rate. The businesses should analyze the impact of mobile apps in eCommerce and create intuitive mobile apps to stay popular, profitable, and competitive in the long run.

  3. Impact of Mobile Apps in eCommerce Industry Mobile Commerce Exceeds eCommerce As mentioned earlier, most customers nowadays access eCommerce websites on their mobile devices. A number of studies suggest that mobile retail sales have already desktop retail sales in several countries including UK and Japan. The steady increase in mobile eCommerce sales make it essential for enterprises to focus extensively on their web store’s mobile user experience. At the same time, they need to complement the mobile-friendly eCommerce websites with robust mobile apps to improve customer experience and increase conversion rate.

  4. Make Shopping Experience Faster and Simpler Enterprises have to explore ways to speed up and simplify shopping experience to keep customers engaged and persuade them to buy. Both website and mobile apps need to have responsive design. An enterprise can use its mobile app to automate key aspects of online shopping experience like checkout process and payment processing. The mobile app will further help the enterprise to prevent shopping cart abandonment by allowing customers to use mobile wallets and avoid submitting additional information.

  5. Enhance Customer Experience The customer experience delivered by a web store directly impacts its popularity and profitability in the long run. Most users nowadays opt for eCommerce portals that deliver personalised customer experience. The mobile apps are more responsive and flexible and they can deliver contextual information and personalised customer experience by taking advantage of the native features of the underlying mobile platforms and devices. When the customers access the mobile app with a stable internet connection, they can navigate through the web store, place orders, and make payment quickly. Website owners should take note of these key elements to an eCommerce personalization strategy.

  6. Content Designed By: Mindfire Solutions

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