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Health Promotion Economic Development

. . Overview. Health promotion values

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Health Promotion Economic Development

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    1. Health Promotion & Economic Development Marcia Hills, RN. PhD VP World Conference, IUHPE President, Canadian Consortium For Health Promotion Research 11th World Congress on Public Health/ 8th Brazilian Congress on Collective Health Rio de Janeiro, Brazil, August 24, 2006

    2. Overview Health promotion values & economic development Advocacy & partnerships with global movements for equitable, sustainable economic development ‘Radical’ Health Promotion as a catalyst for health promoting economic development

    3. Health Promotion Values & Economic Development However health promotion gets involved with economic development it must be consistent with its value base: Participation Equity Empowerment

    4. Participation Stakeholder involvement Identifying stakeholders Enabling processes Creating collaborative relationships Engaging in critical dialogue Reflection-in-action

    5. Equity Equity not Equality Pay attention to the most vulnerable Equity in process not just outcomes Equity is not neutrality!

    6. An Homage to Paulo Freire “Washing one’s hand’s of the conflict between the powerful and the powerless means to side with the powerful, not to be neutral” (Freire, 1972)

    7. Empowerment Not about ‘giving’ power to people Create conditions where local communities have ‘control’ Negotiating power and recognizing differences Human flourishing and sustainability

    8. Health promoting economic development means… Full and meaningful participation in economic decision-making An equity focus on economic development that has as its first priority benefits for the most vulnerable Leaving communities with more power and control over their economic life in order to make benefits sustainable and encourage independence

    9. Advocacy & Partnerships Health promotion must do a better job linking with global development institutions and global social movements First it must establish links and partnerships through an analysis of both health implications and the health promotion value base Many health promoters have begun to produce important work in this area (e.g. Ron Labonté) Health promoters must use their influence to advocate for health promoting economic development

    10. ‘Radical’ Health Promotion I first heard this idea from Paulo Buss The key principle of acting on the social and economic determinants of health to promote health and reduce health inequities A short example: the Manguinhos Project

    11. The Context FIOCRUZ ENSP National School of Public Health Manguinhos The community ( the neighbouring area) Poverty in large metropolitan area

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