1 / 8

ENTERPRISE MARKETING & CUSTOMER EXPERIENCE SOLUTIONS

ENTERPRISE MARKETING & CUSTOMER EXPERIENCE SOLUTIONS. EVOLVING COMMERCIAL ORGANIZATION. INDEGENE’S MATURITY FRAMEWORK – INTELLIGENT CUSTOMER ENGAGEMENT. Marketing Operations Center (Effective). Customer Experience Center (Intelligent). Islands of Excellence (Efficient).

mirandaa
Download Presentation

ENTERPRISE MARKETING & CUSTOMER EXPERIENCE SOLUTIONS

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. ENTERPRISE MARKETING & CUSTOMER EXPERIENCE SOLUTIONS

  2. EVOLVING COMMERCIAL ORGANIZATION

  3. INDEGENE’S MATURITY FRAMEWORK – INTELLIGENT CUSTOMER ENGAGEMENT Marketing Operations Center (Effective) Customer Experience Center (Intelligent) Islands of Excellence (Efficient) • Standardization and cost efficiencies • Speed and innovation • Accelerate MCM adoption, data-driven campaigns • Delivering rich end customer experiences • Delivering business outcomes Engagement Examples Key drivers • Digital Factory, Campaign Operations, Data & Analytics Operations • Global Content Center • Modular/Atomized content • Framework approach to campaign execution • Customer Experience Center • Product commercialization at scale

  4. ATTRIBUTES OF FUTURE CUSTOMER ENGAGEMENT CENTER Driven by intelligent actions • Optimized Cadence, Channel • Supported by On Demand Approval Delivered by channel of future CUSTOMER EXPERIENCE Intelligently generated content • Future Ready – Newer Channels, Newer Vendors, Newer Devices • Available on demand • Picked up by customer’s preferred channel anywhere in the world • Content reads the customer

  5. CUSTOMER EXPERIENCE CENTER Customer Excellence and Success Office (CESO) Intelligent Operations Engine • Campaign Execution • Creative • Content • Data • Channel • Review & Approval Impacting Channel Impacting Content Customer Engagement Plan Product Marketing Input Brand Strategy Campaign Outcomes Customer Experience Customer Journey Measurement Plan Content Plan Impacting Cadence Deep Customer Strategy Measurement & Optimization Customer Graphs, Insights, Personas Intelligent Actions Engine | Intelligent Content Engine Digital Enablement & Data Management Channel & Content Enablement | Data & Analytics Pipeline | Data Strategy, MDM, Governance & Management

  6. ENTEPRISE MARKETING & CUSTOMER EXPERIENCE SERVICE CATALOG

  7. DRIVING TOWARDS PERSONALIZED OMNICHANNEL CUSTOMER EXPERIENCES Personalized Omnichannel Technology Integrated & Intelligent Technology Operations Scalable and Innovation Driven Channel Experiences Journey Intelligent Content Journey Customer Understanding Journey Omnichannel with Hyper- Personalization Real Time Personalized Content Deep Customer Understanding Rapid Review Adaptive Analytics with Graphs & AI Personalized Customer Journeys Sophisticated Campaigns Predictive Actions Auto Assembly Novel Channels Social, Wearables, Bots Descriptive Analytics Componentized Content Coordinated Personal and Non Personal Reliable Data with Automated Operations Auto Tagged

  8. Thank You

More Related