1 / 7

iTunes Music Store

iTunes Music Store. Background. Debuted April 28 th , 2003 Sold 3 Billion Songs Between April 03 to July 07 Accounted for more than 80% of the worldwide online music sales. Background. First 18hrs Sold 275,000 First 5 Days Sold 1,000,000

mirra
Download Presentation

iTunes Music Store

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. iTunes Music Store

  2. Background • Debuted April 28th, 2003 • Sold 3 Billion Songs Between April 03 to July 07 • Accounted for more than 80% of the worldwide online music sales

  3. Background • First 18hrs Sold 275,000 • First 5 Days Sold 1,000,000 • Steve Jobs Announced An Unnamed Person Had Purchased $29,500 Worth of Music

  4. Strengths • “Monopoly” In Digital Entertainment • Captive Market • Easy To Navigate • Fast and Cheap

  5. Weakness • No Physical Product • Limited Number of Songs • Storage Space on a Hard Drive

  6. Oppurtunities • Co-Brand • Magazines and Periodicals • Personal Customization • Wallpapers • Animations

  7. Threats • Microsoft Zune • Illegal Music Downloading • The Potential Innovator • Amazon.com • Wal-Mart

More Related