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Connecting with U.S. Health Travel Buyers

Mercury Healthcare International, Inc. Connecting with U.S. Health Travel Buyers. Bringing Smarter Solutions & Better Guidance for Modern Challenges in Health Care since 1983. Dr Maria K Todd Chief Executive Officer The Mercury Healthcare Companies Denver, Colorado.

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Connecting with U.S. Health Travel Buyers

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  1. Mercury Healthcare International, Inc. Connecting withU.S. Health Travel Buyers Bringing Smarter Solutions & Better Guidance for Modern Challenges in Health Care since 1983 Dr Maria K Todd Chief Executive Officer The Mercury Healthcare Companies Denver, Colorado

  2. IMPACT OF U.S. Healthcare REFORM Situation • The USA market will be more complicated • Licensed health insurers will have fewer subscribers • More insured persons with only basic benefits • More self-insured employers

  3. Healthcare INSUANCE EXCHANGES Situation • No out-of-network benefits • No out-of-area benefits • In Network: $5700 Deductible + only 50% coverage • Appointment delays anticipated • Delayed diagnosis or care = higher acuity • Higher acuity ≠ safe & appropriate health travel

  4. Building a health tourism Strategy is like solving a puzzle …to complete the puzzle, you have to touch and move each piece until you find the ultimate solution

  5. TURKEY HAS THE Health Tourism Assets… Assets • Regional and international healthcare capacity • Excellent healthcare, technology, & rehabilitation services • Strong government commitment to building awareness • Well-established business and leisure tourism infrastructure • Known for gracious hospitality and fun

  6. IF TURKEY WANTS the USA to BUY HEALTHCARE… Weaknesses ◄ ◄ ◄ WHAT TO DO NOW TO NEUTRALIZE THEM

  7. DON’t REPEAT PAST Mistakes • Branding efforts before products • Inadequate market research • Bad/wrong/incompetent advice • Costly mistakes = low ROI • Many market entrants • Lack of a Medical Tourism Master Plan

  8. WHAT YOU SHOULD DO RIGHT NOW… Actionable Strategies to Meet Tomorrow’s USA Health Travel Market

  9. PREPARE FOR TOMORROW’s BUYERS Opportunities • Accountable, Globally-integrated Care • Sister program development (cross referrals) • Knowledge transfer / exchange programs • Joint clinical trials (stem cell, nanotech, and other clinical approaches to disease) • “Deemed” Centers of Excellence (vs self-proclaimed) • Designated Preferred Providers & Suppliers

  10. Learn How to Sell Medical TOURISM Research the Target Market Listen to the Customer Sell The Results They Want to Buy

  11. Don’t Try to Sell Us a Power Drill When We Want to Buy a 2cm HOLE

  12. THE U.S. CONSUMER IS VERY DEMANDING Give Them What They Want… It is more simple Help Me Decide Empowerment Engagement Self-determination Diagnosis Repair Prevention Wellness Anti-aging Quality of Life Provide Solutions Deliver Results

  13. The HEALTH TRAVEL BUYER WANTSCustomer Service & DelightEmpowerment and shared decisionsResultsThe BEST Solution for their problemUNIQUE Destination Experience SUCCESS! Not Cheaper Prices

  14. The Way Forward SUCCESS! • Develop a National & Regional Medical Tourism Master Plan • Set priorities and objectives of ministries (tourism, health, economy, education, foreign trade) • Develop globally-integrated care with referring physicians • Prepare for 3rd-party contracting with global employers • Chance marketing to engagement opportunities

  15. Get Started on Monday Morning SUCCESS! • Research to identify your target customer • Medical tourism case mix index, by target market • Build “living brand” • Create engaging promotional tools • Manage buyer perceptions & expectations • Medical language fluency (English, Arabic, Russian, Chinese) • Cultural competency for the USA

  16. Dr. Maria ToddAward-winning Keynote Speaker, Author & ConsultantChief Executive OfficerThe Mercury Healthcare Companies • Health Tourism for the Corporate Market • VIP / Executive Checkup Programs • High-Net Worth Health Travel Concierge @AskMariaTodd Facebook/DrMariaTodd /MariaTodd plus.google.com/+MariaTodd

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