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In 2022, App users spent $550 per minute on language apps

Language learning apps are taking over the world. This article explores how they're changing the way we learn languages, and what to expect in the future.

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In 2022, App users spent $550 per minute on language apps

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  1. In 2022, App users spent $550 per minute on language apps During the pandemic, education apps experienced a resurgence as an increasing number of young and old users adopted mobile apps for school or learning purposes. As normalcy was restored, there was a noticeable drop in installs. Despite a slowdown in installs in the first half of 2022, education app downloads increased by 4% in Q3 2022, and monthly consumer spending exceeded previous years, according to the most recent Sensor Tower data. In 2022, European app users spent more than $550 per minute In Europe, education app revenues increased 14% year on year to $220 million, with users spending more than $550 per minute on in-app purchases and subscriptions. Duolingo was the most downloaded app and accounted for one-third of all spending. Duolingo is the leader in session length Because of its efforts to increase gamification, the popular language app had the longest session duration at 132%. Duolingo sends out encouraging notifications regularly and allows users to earn rewards for completing lessons. Busuu was up 11%. The amount of time spent in Babbel and Rosetta Stone had decreased. Duolingo is the most popular in terms of time spent on gamification features.

  2. Google Classroom Opportunity The report also revealed that European markets such as France, Turkey, and Germany provided opportunities for Google Classroom to expand. The countries were top marketers for Google Meet downloads and top markets for Google Drive installs. Google app users on Android are more likely to use Classroom. Google Meet and Drive had a 23.5% and 4.2% chance of being used, respectively. Important takeaways ● Downloads of educational apps increased by 4% in the third quarter of 2022. ● In Europe, education app revenues increased 14% year on year to $220 million. ● In-app purchases and subscriptions cost users more than $550 per minute. ● Duolingo had the longest session duration (132%).

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