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Parlay Application Servers providing Robust Scalable Services

Parlay Application Servers providing Robust Scalable Services. Infitel and OSA/Parlay. Agenda. Market Drivers Infitel Platform Solutions. Market D rivers. Actions: Increase traffic volume Increase VAS revenues Support attractive services Shorten service time to market

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Parlay Application Servers providing Robust Scalable Services

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  1. Parlay Application Serversproviding Robust Scalable Services Infitel and OSA/Parlay

  2. Agenda • Market Drivers • Infitel Platform • Solutions v4.3

  3. Market Drivers • Actions: • Increase traffic volume • Increase VAS revenues • Support attractive services • Shorten service time to market • Outsource services • Use external creativity, ideas • and specialized knowledge • Challenges: • Increase ARPU • Reduce Risks • Fight Competition • Reduce Churn • Reduce costs/resources • Vendor independence • Handle service complexity Mobile Operators • Challenges: • Subscriber saturation • Changing business models • New technology • expectations (GRPS, UMTS) • Actions: • Marketing driven business • Niche/opportunity markets • Fast service deployment • New players (content providers, • ESP, MVNO) • Massive nr. of applications • (internet model) Market v4.3

  4. Telecommunication Value Chain NetworkEquipment Network Operation Middleware Applications Content TerminalEquipment Service provision Open ApplicationMiddleware ApplicationDevelopment Application provision ContentCreation Contentpackaging, customisation Content provisioning,payment Application Value Chain Content Value Chain Market Drivers - 2Evolution of the Telco Value Chain v4.3

  5. Service Provider, Content Provider, MVNO, etc. clearing 3rd PartyApplicationProvider Offers Content & Applications InnovativeApplications ISVs, Traditional IT SW house, Large SI Secure & easypaymenthandling New Demands Demands Communication Services Application Developper Subscriber Operator Consumer paymentprovider Operator Provides Services Market driversA Complex Business Environment Offers Access & Billing v4.3

  6. Agenda • Market Drivers • Infitel Platform • Virtual Network Server • InfiScript • Solutions v4.3

  7. Applications Scope of Parlay APIs Framework Framework Service Service Framework Service Components Components Components Components Resource Interface Resource Interface Resource Interface Resources Billing Systems LBS Platform SSP SMS Center Messaging Platform HLR WAP Gateway What is OSA/Parlay?Principles • Access Telco Network Functionality • Multi Application/Service Provider • Multi Network • Multi Vendor Source: Parlay Group v4.3

  8. Vertically-integrated Network Operator (NextGen IN) Infitel Applications InfiScript Service Creation OSA/Parlay APIs InfiCore Service Control Point INAP, ISUP, MAP, CAP, SIP etc. Core Transport and Signaling Network Network Operator Domain The Infitel SolutionCarrier-class Implementation With Open Standards OSA/Parlay business model Service Provider Domain Infitel Applications InfiScript Service Creation InfiCore OSA/Parlay AppServer OSA/Parlay Gateway INAP, ISUP, MAP, CAP, SIP etc. Core Transport and Signaling Network Network Operator Domain v4.3

  9. Applications Service Design Service Execution Service Testing Parlay/OSA i/f Service Deployment Telco Network Infitel OSA/Parlay SolutionComplete Solution for Applications Next Generation Applications Infitel‘s OSA/Parlay Virtual Network Server InfiScript for OSA/Parlay Application deployment • Tested Gateways: • Aepona GW • Ericsson GW • Fujitsu GW • NEC GW • HP OpenCall SDG • Lucent GW OSA/Parlay Gateway Framework Service APIs Service Capability Server Telco Network Interfaces v4.3

  10. Infitel OSA/Parlay SolutionVNS Platform Key Features • Open platform • Cost efficient • Multi application support • Infinite growth • Per platform • Multi-platform • Infinite flexibility • VNS based on commercially proven InfiCore – SCP; >30 successfull installations • Carrier class: • 99,999% availability • High transaction processing performance • Future proof v4.3

  11. Infitel OSA/Parlay SolutionInfiScript for OSA/Parlay v4.3

  12. Infitel OSA/Parlay SolutionInfiScript for OSA/Parlay • Hiding OSA/Parlaycomplexity: • Graphical design of service logic • Extensive Component Library: • OSA/Parlay specific • Telephony functions • Customizable components • Interface to external application data • Management of service packages, deployment and versioning • Service logic compiled for high-performance Result: Fastest time-to-market for Next Generation Applications v4.3

  13. Maximum flexibilityfor Parlay application development Multiple Layers of open & flexible development • Graphical SCE with predefined components(choose from 200+ building blocks) • customizable components,add own procedures / code (CCO, ISE) • create complete newcomponents (Java, C++) v4.3

  14. Agenda • Market Drivers • Infitel Platform • Solutions v4.3

  15. Infitel‘s Solution Portfolio Value-generating Services Real-time Rating & Charging Real-time Session Control Intelligent Call Routing Universal Prepaid Prepaid Mobile Flexible Number Portability Call Screening Residential Phoneshop VPN/CUG Reseller EasyVote v4.3

  16. Infitel‘s Solution Portfolio Value-generating Services Real-time Rating & Charging Real-time Session Control Advanced Call Completion SMS2Callback Customizations NJoy-Dial (Ring Back Tone) Personal CallManager Collect Call Universal Charging Node Advanced Business Communication / VCC Zonal Call Manager Concepts / ideas v4.3

  17. SCP SLEE Parlay App Server SIP App Server Service Service Service Service Service SS7 OSA/Parlay SIP Evolution OptionsInvestment protection, technology independent Real-Time Session control + Rate&Charge Subscriber accounts Infitel’s Application Server MPCC, UI Parlay Gateway IP(SIP, Diameter, H323,etc) SS7 (INAP, CAP etc) IP/IMS Telco network Fixed, Mobile, Broadband TDM Telco network Fixed, Mobile, Broadband v4.3

  18. SCP SLEE Parlay App Server SIP App Server Service Service Service Service Service SS7 OSA/Parlay SIP Evolution OptionsInvestment protection, technology independent Infitel’s Application Server Subscriber accounts Real-Time Session Control Rating & Charging, Billing Bill presentment Account recharge MPCC, UI Charging, Account mngt Parlay Gateway IP(SIP, Diameter, H323,etc) SS7 (INAP, CAP etc) IP/IMS Telco network Fixed, Mobile, Broadband TDM Telco network Fixed, Mobile, Broadband v4.3

  19. SIP application server AS Application Server SCIM Service Capability Interaction Manager HSS Home Subscriber Server S-CSCF Serving CSCF CSCF Call Session Control Function OSA Open Service Access IM-SSF IP Multimedia Service Switching Function MRFC Multimedia Resource Function Controller CSE CAMEL Service Environment SCF Service Control Function 2004/5 available platform Optional AS AS SIP SCIM OSA Service Capability Server(SCS) HSS S-CSCF OSA Application Server OSA APIs IM-SSF MAP MRFC CAP/INAP CSE / SCF Infitel SolutionsIMS fit & Strategy v4.3

  20. ConclusionsOSA/Parlay and Infitel’s Solutions • OSA/Parlay Benefits: • OSA/Parlay integrates Network services with IT applications • Enables new business models (ESP, VNO, etc.) • Enables innovative services • Shortens time to market • Supports revenues for traffic volume, network & service usage, content delivery • Improves operator’s service manageability • Simplifies legacy to full IP/IMS migration Infitel Benefits: • Full product range: Applications, AppServer, Development Tool • Strong migration capability – IN to NGN • Powerfull Graphical Application Development Tool- InfiScript • Short time-to-market • High scalability • Open standards compliant v4.3

  21. infinite networking. Value Today for a Solid Future v4.3

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