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On Evaluation [North Sea Region Programme] 17 November 2010, Funchal, Madeira/Portugal

This document discusses the importance of evaluating communications in order to improve programme delivery. It outlines the types of evaluations and methodologies to be used, and identifies the main evaluation objectives and questions. The aim is to understand the connection between strong content and strong communications in order to enhance programme results.

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On Evaluation [North Sea Region Programme] 17 November 2010, Funchal, Madeira/Portugal

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  1. Henrik Josephson Senior Communications Officer On Evaluation[North Sea Region Programme]17 November 2010, Funchal, Madeira/Portugal

  2. On Evaluation IMPORTANT TO KEEP IN MIND WHY WE EVALUATE. • To meetregulations? • To improvedelivery of Programmes/Projects and increase overall results and outputs? Statement Evalution (and monitoring) is a key business tool to understand strength and weaknesses in currentworking models.

  3. Mid-Term VS On-Going • EVALUATION OF COMMUNICATIONS NEEDS TO BE RELEVANT IN RELATION TO THE WORK IT IS SUPPOSED TO SUPPORT, I.E. PROGRAMME DELIVERY. • NSRP will do a minimal mid-term assessment and then evaluate communications as part of on-going Programme evaluation Statement Mid-term evalution is an ’on-track’ check where as the in depth evaluation should be connected to delivery of Programme to give communications a strategic connection.

  4. On-going Programme Evaluation in NSRP • OVERALL LAYOUT AND CONCEPT FOR EVALUATION IS AS FOLLOWS. • Working group on Evaluation established • Budget € 200.000 (circa) • Divide between external and internal – But it will all be tendered and subsequently evaluated, then divided pending cost and level of priority Statement Communications is one of the main areas of evaluation.

  5. Evaluation -Types and Methodologies The suggested indicative list of evaluations based on different types of evaluation • Strategic evaluation • Operational evaluation • Thematic evaluation • Cross-programme evaluation Different types of methodologies • Touchstone surveys • Case studies: Telling a story • Questionnaires

  6. Three main themes EVALUATION PLAN – OBJECTIVES, CONTENT AND METHODOLOGIES. Three main themes Institutional capacity and administrative performance Added value Publicity and communications

  7. 1. Institutional capacity • EVALUATION PLAN – OBJECTIVES, CONTENT AND METHODOLOGIES. • 1. Institutional capacity and administrative performance • Financial management and control set up • The efficiency of programme organisational structure • The efficiency of application procedures and project development

  8. 2. Added value • EVALUATION PLAN – OBJECTIVES, CONTENT AND METHODOLOGIES. • 2. Added value • Added value of the programme impact and coverage • Added value of transnational cooperation on project level • Legacy For the legacy sub-theme, the following topics should be considered: • Projects contribution to EU policies • Projects contribution to innovation • Relevant measures/activities on project level in terms of project design • Financial recovery

  9. 3. Communications • EVALUATION PLAN – OBJECTIVES, CONTENT AND METHODOLOGIES. • 3. Publicity and communications • Connection between communications and content results in projects (well communicated projects) • Project and Programme coooperation in communications • Programme visibility • Relevant and effective measures for the future (on project level)

  10. Com Evaluation - Background ABOUT THE AIM OF COM EVALUTION. • Communications is a strategic business tool which should be used to increase results of the Programmes/Projects • Programmes rely on Projects to deliver results which will form the basis for its results • If there is a connection between strong Projects in content and strong Projects in communications this will indicate that communications is a strategic business tool Statement Understanding and making connections between strong content and strong communications is the key aim in evaluating communications.

  11. Com Evaluation - Aim and Main Qs Aim and objectives • Should consider effective communications on project level • Addressing the inter-linkage between projects and programme in terms of efficient cooperation in communications Sub-themes and Main evaluation questions to be considered • Connection between communications and content results in projects = well communicated projects • Project and programme cooperation in communications • Programme visibility • Relevant and effective communications measures for the future

  12. CONTACT www.northsearegion.eu

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