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DISTRICT 9370 MEMBERSHIP REPORT Membership and Retention POETS MARCH 2018

DISTRICT 9370 MEMBERSHIP REPORT Membership and Retention POETS MARCH 2018. Go back. Club Extension 2017/2018 Potential New Clubs. E/CYBER Club Port Elizabeth Buthe Buthe Lesotho Vryheid Others. Club Extension 2017/2018 (cont). Club Extension Important for continued growth of District

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DISTRICT 9370 MEMBERSHIP REPORT Membership and Retention POETS MARCH 2018

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  1. DISTRICT 9370MEMBERSHIP REPORTMembership and RetentionPOETS MARCH 2018 Go back

  2. Club Extension 2017/2018Potential New Clubs E/CYBER Club Port Elizabeth Buthe Buthe Lesotho Vryheid Others

  3. Club Extension 2017/2018 (cont) Club Extension Important for continued growth of District Clubs to assist in identifying new areas for potential new clubs

  4. Current (14 March 2018) Total Clubs 90 Total Satellite Clubs 3 Total Members(ex Honorary) 1635 Honorary Members 228

  5. Membership 1 July 2017 to 14 March 2018 1 July 2017 1638 New members 120 Terminated members 123 Current Members 1635 Net loss of Members 3 • These figures stress the importance of Member retention. • Clubs have done well in recruiting new members, but not enough to offset the loss of members.

  6. Membership Overview July 2014/ Current 1 July 2014 1758 14 March 2018 1635 New members for period 872 Terminated members for period 995 Net loss of Members 123

  7. Change of Scenario: Reduce Terminations 2014/Current by one third 1 July 2014 1758 New members for period 872 Terminated members 663 (995 x66.6%) 14 March 2018 1967 (had we lost only 663,not 995) Theoretical net GAIN 209

  8. IMPORTANCE OF RETENTION Clubs relatively good at membership attraction Clubs not so good at member retention Figures stress effect of better retention on net member gain / loss

  9. Why do members Resign? What can we do? Death: Sad, but out of our control Relocation: Recommend to new club. Get new club to contact

  10. Termination Reasons (cont) Attendance Business Pressure Family Obligations Lack of Interest None Given Other

  11. Club Membership Satisfaction Survey

  12. Club Membership Satisfaction Survey

  13. Termination Reason/Solutions: Attendance Be more flexible in requirements Attendance not “be all and end all” Is member adding value

  14. Termination Reason/Solutions: Business Pressure Normally relates to time Reduce attendance requirements for this individual Be flexible Is member involved in project and activities Accommodate where possible

  15. Termination Reason/Solutions: Disinterest Often a perception by club Why is member disinterested Involve member Find a project the member is interested in Use Satisfaction survey

  16. Termination Reason/Solutions: Family Obligations Involve and invite whole family Include whole family in projects and functions / fellowship Let moms bring kids to certain meetings(could be contentious) Make a plan

  17. Termination Reason/ Solutions: Lack of Participation Make sure all members are involved in at least one project or committee Keep members busy

  18. Termination Reason/Solution: Financial Very difficult to establish. Members embarrassed to admit Reduce costs Do away with some meals Allow members to pay monthly

  19. Termination Reason/Solution: Other Personality Clashes Be on look out Nip in bud before it becomes an issue for whole club

  20. Exit Questionnaire Meet with leaving member Establish truthful reason for leaving Ask leaving member’s closer friend for real reason Try to salvage member If to no avail use Questionnaire to identify problems in club

  21. Exit Questionnaire

  22. Exit Questionnaire

  23. Summary • Membership retention is not a once-a-year crash program implemented in desperation to boost numbers. • Recruitment is only part of the membership formula. The other part is retaining members by persuading them that joining was a wise decision. As simple as it sounds, members who are welcomed, advised and informed, involved, and recognized and who perceive the organization is benefiting them will renew year after year. • To assure an organization's viability, membership retention should not fall under crisis management but should be an ongoing and methodical activity throughout the life of the organization. • Retention activities should begin immediately when a member joins, to ensure the member's sense of belonging and to enlist his or her participation. • Active new members are more likely to renew than those who remain on the sidelines

  24. Membership and Extension • Questions and Answers

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