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Interactive Entertainment Where are we headed?

Interactive Entertainment Where are we headed?. LA Games Conference April 26, 2011 Presenter: Greg Short, CEO. Gaming going mainstream. Gaming going mainstream. Gaming going mainstream. 360 & PS3 Titles By Genre. Gaming going mainstream. Wii Titles By Genre. Gaming going mainstream.

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Interactive Entertainment Where are we headed?

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  1. Interactive EntertainmentWhere are we headed? LA Games Conference April 26, 2011 Presenter: Greg Short, CEO

  2. Gaming going mainstream

  3. Gaming going mainstream

  4. Gaming going mainstream 360 & PS3 Titles By Genre

  5. Gaming going mainstream Wii Titles By Genre

  6. Gaming going mainstream Wii Titles Kinect & Move Titles

  7. Gaming going mainstream

  8. Changing Environment

  9. Changing Environment LATE EARLY MID

  10. Changing Environment ONLINE GAMING

  11. Changing Environment Percentage Of NA Console Owners That Have Purchased DLC

  12. Changing Environment Forecasted NA DLC Market Growth

  13. Changing Environment By 2015…. 4bn 500mm 2bn

  14. Changing Environment When do most people play mobile games?

  15. Changing Environment

  16. Changing Environment

  17. Changing Environment Who owns your consumer?

  18. Take-Aways • Don’t wait for the gamers to come to our markets • Build brands around each consumer segment • Understand transmedia strategies • Plan on how you’ll reach consumers • Be part of the change, or be left behind

  19. Questions

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