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Brownie Mixes. Marketing 4443: Desiree Martin. A.C. Nielsen Product Snapshot. Demographics of the Brands. Assigning a Role to the Category. Category Assessment: Stores Audited. Category Scorecard: SPSS Share of Display. Brownie Mixes, Spring 2013: Market Stocking Rates.
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Brownie Mixes Marketing 4443: Desiree Martin
Category Scorecard: SPSS % Gross Margin Dollars WLGMLK GM WLMTMLK GM WLMTJOYCGM WLMTNEI GM HARPWEDGM
Category Scorecard: Mean % Gross Margins HARPWEDGM WLGMLK GM WLMTNEI GM WLMTMLK GM WLMTJOYCGM
Category Review: Changes in Category, Prior Audits Brownies 2013 Brownies 2012