How will a digital marketing company in Hyderabad improve the email open rates

1. How will a digital marketing company in Hyderabad improve the email open rates? Emails are something considered to be old-fashioned, but they can never go old when it comes to reaching the target audience. You might be thinking about what these email open rates are, then we will explain to you, but before that, a digital marketing company in Hyderabad will focus on creating a perfect email that will ensure that the user will like it and open the email to open it. An email open rate shows the number of subscribers who open a particular email that was sent by a business compared with the total number of subscribers that exist in the business email list. So, with this email open rate count, any business can get an overview of how well the email marketing strategy is working and how much attention are the sent emails gaining. If this is not in line, then digital marketers will check if the email campaign strategy needs to be changed. Now let us quickly look at how the email open rates can be improved. 1. By keeping the email list fresh: Digital marketers will read and analyze the email subscriber list and look if the subscribers still want to hear from them or not. So, they will keep the list afresh by removing inactive subscribers who are not engaging with any email from the past 6 months. This will make the email list have only the needed and the right kind of audience. 2. Effective subject lines: Subject lines must be eye-catchy, as that is what is visible in the user’s email inbox. So, digital marketers will create a subject line in such a way that the user opens the email which gives effective results. The main concept of creating an effective subject line is to attract the users and make them open the email that was sent. 3. Avoid spam filters: Even the best emails might sometimes end up in the spam folder. To avoid that, there are certain practices that digital marketers will follow to keep the emails from falling into the spam folder.

2. ● They ensure that all the recipients have opted-in to receive the emails. ● Sending email campaigns from a good IP address. ● Sending mails only through verified domains. ●Use merge tags to personalise the “To:” field of the email campaign. ● Showing the subscribers how to turn the emails into a whitelist and ask them to add the brand’s email to their address book. ● Avoid spam kinds of words. ● Not using deceptive subject lines. ● Including the brands or the business location. ● Including an easy way for subscribers to unsubscribe from the emails. In this way, the email open rate of any brand’s email campaign can be improved and show effective results.