How will a digital marketing company in Hyderabad use Google ads to bring impact on a brand?

1. How will a digital marketing company in Hyderabad use Google ads to bring impact on a brand? Google ads are used by every business that has an online presence, as this is the only way for smaller brands to promote themselves above the organic search results. This is because the results that we get on the search engine results page when a user searches for something, then it is the bigger brands that take the top position. This could be a number of reasons like the trust factor, relevancy, optimization, keywords used, etc. So, if businesses want to see themselves on top of the results page, then Google Ads would give the solution. A digital marketing company in Hyderabad will use these Google Ads by bidding on the keywords related to the brand and then creating an Ad campaign. They will only charge when a user clicks on the Ad and will also be able to track the ad impressions and click-through rates in order to monitor the success rate. We will see how these ad campaigns will bring an impact. 1. Target customers: Brands that have created ad campaigns can target their right audience. This can be done by targeting location-based keywords. For example, a restaurant owner can target based on their location, rather than just targeting for “Best restaurants”. If the restaurant is targeted for a location, then the users visiting the website are likely to make a purchase, as they are already nearby the location and visited the webpage for a purpose. 2. Making it mobile-friendly: Google understands how much does a mobile influence the consumers, so they make sure that the ad campaigns are mobile-friendly and user- friendly. Ad campaigns have this feature of adding call extensions, where the user can click on the call button on the Ad and make a call directly through the phone. So, this is the reason Ads are made mobile-friendly. This will be a huge driving force for many brands, as there are more effective when compared to desktop ads. Digital marketers will get to track these calls too and see if any changes are needed.

2. 3. Beats competitors: With proper research, digital marketers can find the keywords of their competitors and can target for the same. This will allow outbidding direct competition for valuable keywords and make the Ad appear above the competitor’s website. They will ensure that the Ad’s relevancy is 100% and see that the ad is creative and attractive. 4. Support SEO: Search engine optimization equips you with all the tools you need to reach the top of organic search results, this is done through link building, keyword research, and guest posts. Brands can slowly move up the search engine rank. Ad campaigns will give the insight that will alter the SEO, with which digital marketers will understand which keywords are more effective and can be pursued. 5. Conversions: Google Ads is like brands paying for people to come and visit the website. So, all that consumers expect is to land on a user-friendly website and gain the required information. It is up to the digital marketers on giving a good impression to the users by designing the web page responsively and encouraging the customers to make purchases.