What are some of the ways in which social media helps in increasing website traffic

1. What are some of the ways in which social media helps inincreasing website traffic? Social media has transformed the entire marketing trend and made its position more than just a social networking site. Earlier this medium was used to connect to people and talk to them but today it has become a hub of business for all businesses. Social media marketing services in Hyderabad have made business marketing engaging and interesting through different social media marketing ideas and strategies. If you are new to the business and extremely new in marketing, digital marketing is the best thing you can opt for. Many social media sites are worth using by the companies to expand their reach and conversions. Sites like Pinterest are extremely useful for sharing visual content and product pictures, which would lead the viewers to the website, Reddit to read informative information about the product and brand community. There are many more social media sites that come to the rescue. Social media is also vital in increasing the traffic because it has a system of followers, which means a brand's community, with increasing followers or brand community the reach and traffic automatically increases. Also being on social media and using it actively makes you be amongst your buyers and makes you more relevant. There numerous ways through which the social media traffic of a social media handle can be driven to its official website. The only way is through strategies and expertise. Options like attaching the website link in bio, or website links in the caption, or redirecting the posts to the website to purchase. Let me tell you some of the best and tested methods through which social media helps and aids in driving traffic to the website. • Fill up the bio: Whenever anybody visits your social media handles, the first thing that pops up is the profile bio, which is the importance of a perfectly written bio. Only if the viewers find the bio interesting and something that they are looking for they stop by. It is important to link the website in the bio so that the buyers visit it and explore it. Also adding the website in the bio makes the brand more legitimate and credible. All the social media profiles need the website to be mentioned or linked to it in its bio. • Creative content: Creativity is what people look for these days, brands that can stand out from the crowd. Content is the best way to influence people and gain their trust in your brand. Blog content serves as a solution to a lot of readers. Brands must

2. understand that people buy only after doing thorough research through various sources. In this process they read a lot of content on the internet and hence creating interesting content is important as if the content answers their query they might be driven to your website to explore your collection and if interested might turn out to be a buyer too. Shareable content: We see meme pages becoming popular very soon. The rise of meme pages is just phenomenal. They have reached millions of followers and achieved the success it was desiring for. The main reason behind it is making shareable content. Comics, entertainment posters, and all of these are something people get connected to, and then the next thing they do is share with people. Having shareable content the traffic can increase as many people will then get to see the brand’s content. • Post at the right time: Websites have the drawback of having a lot of bounce rates. Bounce rate means people visiting the site and leaving it. It generally happens because of the wrong time frame. Posting when audience flow is more on social media can lead to better traffic and no viewer will lose out on the new content produced. • These are some of how social media can help brands to drive traffic to their website. Social media is like a helping hand to most brands, in terms of conversions, followers, and loyal customers.