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What metrics does a digital marketing company in Hyderabad use for tracking website development

We are very much aware that not every business works in the same way and when it comes to tracking the development of the website traffic, then there are a lot of metrics that are used by a digital marketing company in Hyderabad.

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What metrics does a digital marketing company in Hyderabad use for tracking website development

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  1. What metrics does a digital marketing company in Hyderabad use for tracking website development? We are very much aware that not every business works in the same way and when it comes to tracking the development of the website traffic, then there are a lot of metrics that are used by a digital marketing company in Hyderabad. They will help in measuring the success of the growth in traffic by using relevant metrics and seeing what can be improved for the success of the business. Let us look at these metrics used by digital marketers for tracking website development. 1. Basis of traffic: This is one of the metrics that will tell the digital marketers where the visitors are coming from to the website. This is an important metric because the customers come to the website through various platforms and marketers need to understand which source of traffic is the winner and which one actually requires some concentration for promoting properly. 2. Report on new and returning customers: An online business is also about keeping a track of new as well as returning customers. Getting a lot of customers to the website is great as it explains that the brand is more into exposure, and if there are not a lot of new customers, then it is time to concentrate on SEO, SMM, and various other things. If we talk about the returning customers, then there are the ones who are more likely to convert, as they are already interested in the product or service. So, digital marketers will keep a check on this report and see how more customers can be attracted to the website. 3. Most visited pages and average session duration: It is vital to know what kind of pages people find interesting to visit and revisit. Digital marketers will look at this metric to sort out where the visitors are going and for how long they are staying on the web page by calculating the average session duration. The session duration is the time the visitors spend on the website and the digital marketers will understand how the site performs from a user experience point of view. These mentioned metrics will help digital marketers to figure out which strategies work well and which need to be adjusted for good. They provide valuable information which needs to be analyzed, evaluated and needs to be focused on.

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