Help more Clients and Help them in a BIGGER way! Workshops 2014

1. Help more Clients and Help them in a BIGGER way! Workshops 2014

2. Our Intention Clarity Inspiration Action Winning Clients “Our Intention Creates Our reality” Wayne Dyer ‘father of motivation’

3. As Nutrition Professionals Deep down… We all know we have a big purpose to serve in the World

4. Our Clients are stuck without the solutions we provide

5. Our purpose is to serve our clients AND Be rewarded for it

6. The Number of People You HELP X How Much You Help Them How Much £££ You Make

7. So if we Help MORE Clients and Help them in a BIGGER way! MORE ££££

8. To do this we need to… Follow a Proven System + Play a BIGGER game This is what we are teaching TODAY

9. Imagine this.... • You are making a difference in the World, one client at a time! • You are doing what you love! • You are working with authenticity and integrity • You have the number of clients that you want • You have financial freedom because you are earning enough money doing what you love • You have time to spend with your family+friends

10. Why don’t you have the business that you want already? • You are not clear who your ideal client is? • Your marketing message is not always clear – a confused client NEVER buys • You are not standing out enough • You are not charging enough • Clients not staying with you long enough • Clients not breaking through barriers • Not generating enough referrals • Not capturing success stories • Not enough people know about you • Probably don’t have a marketing plan • Not enough systems in place • Inconsistent with your marketing

11. It’s Not Your Fault! • Not born with a Business degree in Marketing or Psychotherapy! • Technology and marketing techniques are constantly changing • Coaching is not always included in your training • Practical marketing strategies are not taught during training • Implementing authentic marketing changes everything • Repeatable, predictable client attraction mechanisms • Simple but highly effective coaching processes

12. Help More Clients 3 Steps..... Get Clear + Confident Understand Your Clients Online + Offline Marketing Action

13. Are you clear about what you want? Programme your GPS Your brain is the best Sat Nav

14. What Would your Ideal Business look like? How many clients would you like to work with/week? How many hours would you like to work? How much money would you like to make? Why is this important to you? Be VERY specific Vagueness will not get you there! What do I Want in the Next 12 Months?

15. What’s Stopping You?

16. I can’t do this because...It won’t work for me because...

17. NTs we work with Mary Walker With Zest4life I have had 100% success rate. I have watched so many clients re-gain their health and confidence. And at the same time I have grown myself, taking on more and more exciting opportunities

18. STEP 2. Understand your Clients

19. Your Ideal Clients BE SPECIFIC To attract your ideal client you HAVE to market SPECIFICALLY to them ONE type of person with ONE specific problem that needs fixing Focus on becoming an expert to a SPECIFIC target group Be known for one thing This is how you stand out This is how you can charge higher fees This informs your communication

20. Example Nutritional Therapist, offering 1:1 NT, detox, digestive, hormonal + corporate + writer I am a qualified NT, registered with BANT and CNHC. I have a diploma in NT and am currently studying for my masters. I have a passion for the healing power of foods and have experienced this at first hand. COMMENTS???

21. How does this sound? • Nutritional Therapist • I love what I do! I work with women over 50 who want to improve their health, boost their energy and learn to love their bodies again. • I am the Nutrition and wellness coach for high achievers in business. If you struggle with low energy, lack of clarity, less than optimum health or difficulty reaching and maintaining your ideal weight, isn’t it time you did something about it?

22. STEP 3. Marketing Actions

23. How to Make facebookREALLY Work for YOU

24. NTs we work with Bo Tyler “It’s all going really well with so much interest - each term new clients emerge.  I get so absorbed by it and find it so exciting. I have since never had to advertise, it all comes through word of mouth.  It’s a fabulous set up for us – so many resources”

25. Packaging Your Services

26. Package Options NEVER sell ‘pay and play’ You are providing solutions, not your time! What are the different ways clients can work with you? Could you create a ‘pathway’ Can you start with a lower cost ‘entry’ level option Clients buy from people that they:- Know Like Trust How can clients get to know, like and trust you?

27. Focus on the Funnel

28. The Marketing Funnel

29. The Marketing Funnel Your marketing funnel is the KEY to getting the clients you need You ONLY ever market in to the top of the funnel

30. What is a FREE GIFT? Gives a potential client a chance to ‘experience’ your service The ‘trailer’ for the movie Helps client get to know, like and trust you Will ‘pull’ clients to you Must be high quality and valuable BUT don’t give everything away

31. FREE GIFT examples 30 minute FREE Health & Energy Assessment (telephone or face to face) FREE Body Composition Analysis with personalised action plan Place at FREE workshop/seminar Place at FREE healthy cooking demo FREE ebook 7 Steps to ....... Many others?????

32. Help Clients in a BIGGER Way

33. Zest4life Coaching Success Formula: 7 Steps 7. Keep doing what works.Review what works. Work out how to change what doesn’t. Keep going LT! Iterative process 6. Get the best possible support.Take responsibility. Get serious. Commit to someone else. Have someone else support you during the initial phase of change AND afterwards 5. What’s going on in your head that stops you getting what you want?Limiting beliefs. Emotional eating. Cravings. Stress. Negative thoughts. Lack of motivation. Poor self image. Be kind to yourself. 4. What practical things are getting in the way?Life. Time. Habits. Work. Other people. 3. Plan to succeed.Food. Exercise. Preparation. Rewards. 2. Do you know exactly what it is you need to do?Knowledge. Misconceptions. Low GL. Nutrition 1. Do you know what you really want? Get clear on your goals. Beware of mixed messages. What are you willing to do? Visioning: wire your brain to think you are unstoppable. Belief!

34. Coaching skills summary • When working with a client as a Nutritional Therapist, what percentage of the talking and action planning comes from you? Info is important – but too much info can be overwhelming • In the coaching relationship, your contribution should form no more than 25% • How often do we feel that someone has really listened to us? When we are listened to and validated, our mood and motivation improves. • If the client does not feel better at the end of the session than they did at the beginning, they will probably not return. • Coaching creates the breakthroughs people need to uncover barriers and spur them on • If the solutions come from you, the client will often feel de-motivated or achieve the breakthroughs they need 34 34

35. We Want to.... • Get you Super Focussed on your Goals • Clear away your limiting beliefs • Hand you all the systems your business needs on a plate • Design you a COMPLETE marketing action plan • Teach you a highly effective coaching process to achieve better results for your clients • To dramatically increase your income in the next 3-6 months

36. Help More Clients and Help them in a BIGGER way Coaching Programme and 3 Day Seminar A Complete Solution to your marketing, business and client coaching needs and questions 17, 18, 19 September – London £485 (bring a colleague of friend for £147)

37. Help More Clients and Help them in a BIGGER way To Book Your Place Contact Ann Garry on anngarry@zest4life.eu

38. NTs we work with Anne Owens “The quality of the zest4life training is excellent, the marketing materials and presentations are fantastic. But most important of all is the support, encouragement and back-up that you get from the zest4life team”

39. Bonus Step! How to feel Supported, Be Held Accountable and Get Things Done Accept You Can’t Do It On Your Own

40. Surround Yourself With Those On The Same Mission As You

41. Invest Time, Effort, Energy and Financial Resources in YOU The Shortcut to Figuring it Out For Yourselves

42. With Support, Accountability and a Little Extra Help, It Get’s Really Easy Act on Your Intuition And Gut Feeling, Trust Your Instincts

43. Wrapping Up • START WITH WHERE YOU WANT TO GET TO • MAKE MARKETING A PRIORITY, TODAY • Implement the coaching tools in your practice • TAKE ACTION!! • Be consistent and committed • Do one thing until its done, then move on to next

44. When your interested you will do what’s convenient When you are committed you will do whatever it takes!

45. Final Thoughts • You have gifts that no one else has and you will change peoples lives. We want you to... • Wake up every day, loving your work and your life! • Serve your purpose, help the people you are meant to serve • Leave your mark on the World • With Support and Accountability -You can do this!