Concur Technologies Social Media Strategy 2012. K. Bacon, K. Binczewski, P. Fleischer, S. Greenberg. Integrated Travel & Expense: Better Together. Simplify Business Travel Expenses Automate Expense Reports Review, Approve, Audit Expense Reports Report and Analyze. Social Media Presence
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K. Bacon, K. Binczewski, P. Fleischer, S. Greenberg
Twitter total followers - 2,160
"Twitter was the darling of the show. Thanks to the hashtag #CF2012 we were able to see a great amount of pickup in participation and engagement."
"Linkedin had the greatest amount of Fusion Wave activity. People also seemed to connect with one another there. As expected, community was built and demonstrated on this channel."
"Also, while this year saw social media success at Fusion, without doubt more can be done next year. Bigger splash, greater presence. More participation. Stronger engagement."
Channel Growth Over 4 Days
The PerfectTrip (Twitter) +85% | 52 new followers
Concur (Twitter) +3% | 82 new followers
LinkedIn +1% | 41 new members
Facebook +3% | 42 new likes/fans
By the Numbers
12 : number of blog posts created (pre-event, event and post event)
179 : the number of @Concur mentions on Twitter
242 : the number of hashtag #CF2012 uses
41 & 25 : the amount of likes & comments on LinkedIn during Fusion
307 & 3 & 5 : the amount of likes & comments & shares on Facebook content
269 : number of photos uploaded to Flickr by Concur
27,234 : number of photo views on Flickr