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Avocado Festival. Presenter: Ryan Pinkham. Avocado Festival. History “Pioneer Days” California Avocado’s. A vocado Festival Roots. Attendance Vendors. A vocado Festival Growth. Economy Community Involvement. A vocado Festival Impact. History. “Pioneer Days”.

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Avocado festival

Avocado Festival

Presenter:

Ryan Pinkham


Avocado festival1
AvocadoFestival

History

“Pioneer Days”

California Avocado’s

Avocado Festival Roots

Attendance

Vendors

Avocado Festival Growth

Economy

Community Involvement

Avocado Festival Impact


Avocado festival roots

History

“Pioneer Days”

Avocado Festival Roots

Fallbrook founded in 1880’s by the Reche family.

The Fallbrook Chamber of Commerce creates “Pioneer Days” in 1945.

The phrase “The Avocado Capital of the World” is created to promote Fallbrook Avocado’s.

The first “Pioneer Days” lasted for 3 days.

More focused on the local produce.

In 1987 the first “Avocado Festival” was held.


Avocado festival roots1

California Avocado’s

Avocado Festival Roots

Pinkerton

Bacon

Reed

Fuerte

Zutano

Hass

Gwen


Avocado festival growth
Avocado Festival Growth

Attendance

Vendors

1962 - 5,000 people

1967 - 7,000 people

1995 - 20,000 people

1997 - 40,000 people

2003 - 70,000 people

Fallbrook Population: Around 48,000 people

Vendors with “avocado” themed product

Farmers selling local produce

Local businesses promoting services

Regional businesses promoting services

Street Food


Avocado festival impact
Avocado Festival Impact

Economy

"The economy is affecting everything, but this is how these vendors make their living. I also feel it provides for an escape for people. They come to have a good time at a good venue and escape some of the tough times that are out there.” ~ Gary Shimer

Community Involvement

25 local civic groups

Live local bands

Contests for kids

Airpark

Historical Society

Gem & Mineral Society


AvocadoFestival

Avocado Festival Roots

Attendance

1962 – 5,000 people

2003 – 70,000 people

Vendors

Avocado themed

Avocado Festival Growth

Economy

$1.5 million in revenue

Community Involvement

25 local civic groups

Local businesses

Avocado Festival Impact

  • “Pioneer Days”

    • Local produce

  • California Avocado’s

    • 7 Major varieties


Avocado festival2
Avocado Festival

Presented by:

Ryan Pinkham


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