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The Language of Financial Aid

The Language of Financial Aid. New England College Board Forum Boston, MA February 3, 2011. The Language of Financial Aid. by C. Anthony Broh Broh Consulting Services, LLC. Lake Superior State University: “List of Words Banished from Queen’s English for Misuse”. Friend (as a verb)

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The Language of Financial Aid

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  1. The Language of Financial Aid New England College Board Forum Boston, MA February 3, 2011

  2. The Language of Financial Aid by C. Anthony Broh Broh Consulting Services, LLC

  3. Lake Superior State University:“List of Words Banished from Queen’s English for Misuse” Friend (as a verb) Google (as a verb) I’m Just Saying Live Life to the Fullest Man Up Mama Grizzlies Refudiate Viral

  4. Bulwer-Lytton Award: “Worst Opening Sentence in a Novel” For the first month of Ricardo and Felicity's affair, they greeted one another at every stolen rendezvous with a kiss--a lengthy, ravenous kiss, Ricardo lapping and sucking at Felicity's mouth as if she were a giant cage-mounted water bottle and he were the world's thirstiest gerbil.

  5. Financial-Aid Speak Cost of Attendance Award Expected Family Contribution Gap Meet Full Need Merit-based Aid Need-based Aid Need-blind Admissions

  6. Financial-Aid Speak Evolves from the work that Financial Aid Administrators do Is accurate for an earlier era Is Institution centered Is not consumer friendly Is often misunderstood Is sometimes misleading

  7. Toward a Consumer Friendly Language What is the Price? What is the Risk? How Does it Compare to Others?

  8. Objective To provide a bridge between the Language of Financial Aid and the Language of the Consumer

  9. The “Consumer” Story Who? The family and the student What? Price and Quality Where? Online at home or library When? First thinking about college Why? Planning for college

  10. Other Resources:Broh Consulting Serviceshttp://broh.comc.anthony@broh.com NERO PowerPoint Presentation Glossary and Definition of 27 Consumer Friendly Words and Phrases. The “Language of Financial Aid” Grid Planning for College: A Consumer Approach to the Higher Education Marketplace

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