1 / 19

2D Tags – Qr Tags

2D Tags – Qr Tags. New Tool for Marketing & Brand Engagement?. 2D Barcodes. 2 dimensional barcodes allow for more information to be relayed to the scanning device Initially developed in Japan for the automotive industry

myron
Download Presentation

2D Tags – Qr Tags

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. 2D Tags – Qr Tags New Tool for Marketing & Brand Engagement?

  2. 2D Barcodes • 2 dimensional barcodes allow for more information to be relayed to the scanning device • Initially developed in Japan for the automotive industry • Emerging implications for marketing, brand engagement and mobile media

  3. 2D – Technology • 3-4 Competing technologies Microsoft Tag – Proprietary, Limited readers, allows creative design Jag Tag – Require scan or picture sent by email or text, content sent back to user in same format Qr – Quick response tags, best balance of compatibility, flexibility and support

  4. Usage • 50% of all phones will be web enabled by 2011 • 5.9 billion by 2013

  5. Usage • More scans in July 2010 than all of 2009 in US • 50% of users are 35-45 and skew male Android are tops among barcode scanners 45% of scans, blackberry 27%, Iphone 15% • Japan leading the trend with 86% of consumers scan 4 or more times per month

  6. Uses 85% link to a landing page Popularity by category: Health and Beauty 21% Grocery 14.4% Books 12.6% Kitchen Items 9.2% 81% scan for discounts and coupons 67% use it for navigation 52% seeking more information 39% to win prizes 85% link to a landing page

  7. How it fits in the system Potential Implications and Applications of the technology in your marketing strategy • Conversion Architecture (Calls to Action, Sales Funnels) • Search Engine Optimization • Paid Search Marketing • Email Marketing • Social Media • Conversion Tools • Streamline Processes & Reduce Costs • Web Analytics 7

  8. Conversion: Landing Page • Interesting, entertaining, value • Mobile optimized landing page • Interactivity • Goal? Delverde Pasta – Re-launch in store displays, packaging and inserts

  9. Conversion Testing • Test offers on inserts, packaging

  10. Website/Conversion • Specificity is key • Know what your audience wants…give it to them • With very targeted traffic you control the user experience and refine message & calls to action • Branding/Name Recognition • Sign ups • Coupons • Information • Keep it simple

  11. Paid Search Advertising • Search Engine Advertising • Pay per website visit • Search Results Target only mobile Landing page with recipe and scan able coupon

  12. Email Marketing • Have a Hook • Segmentation • Customize your message • Thoughtful landing pages • Split testing subject lines, messages, landing pages • Measure & Adapt

  13. Facebook • Casual environment • Viral/Social Communication • Events • Custom Applications • Connect with Interest Groups

  14. Facebook: Welcome Tab • Recruit fans, relay key messages and get fans to take action

  15. YouTube • Google Owns, Second Largest Search Engine • Impactful videos, top sound bytes • Charisma, passion, personality • Series of videos • Quality • Integration with website and other social media

  16. Twitter • Instant access to your followers/mobile • Integration • Social Listening: Monitor for reputation management

  17. Mobile • SMS Text messaging • Mobile applications to allow followers to stay up to date • Promote events • Weekly recipe • Instant updates

  18. Analytics • Geography • Scans • Testing marketing collateral • Measure & trackoffline marketing performance • Increase yourwebsite conversions • Measure your marketing initiatives • Determine your ROI

  19. Questions • Kevin Heun 636.720.0703Kevin@wsiroi.com • Ron Adelman314.315.4658Ron@wsiroi.com

More Related