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Role of LPG marketing company in development of a community SAM GAS in Gujrat A case study

Role of LPG marketing company in development of a community SAM GAS in Gujrat A case study. Bushra Aitzaz. Agenda. Gujrat Overview Role of LPG in Gujrat’s social development Economic progress and LPG Future outlook and way forward. Gujrat background.

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Role of LPG marketing company in development of a community SAM GAS in Gujrat A case study

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  1. Role of LPG marketing company in development of a communitySAM GAS in Gujrat A case study BushraAitzaz

  2. Agenda • Gujrat Overview • Role of LPG in Gujrat’s social development • Economic progress and LPG • Future outlook and way forward

  3. Gujrat background • Gujrat is an ancient district of Pakistan located in between two famous rivers, River Jehlum and River Chenab • Population of Gujrat district is 20,48,000 personsand mostly hail from middle and lower income strata • Density of population in the district is 642 persons / square Km. • Rural and Urban population is 72.3% and 27.7% respectively • Gujrat district besides located on the main strategic GT road, has a total metalled road-length of 1019 km reflecting the economic development of the district

  4. Gujrat – Economic background • There are close to 1,059 cottage level and small/medium scale industrial units operating in the district • Despite per capita income is below average per capita income, district has one of the high level of literacy amongst both genders • Majority population is employed at small cottage industry or agricultural farms • Population density, economic activity, literacy levels indicate high level of social awareness and development

  5. Before deregulation of LPG • Gujrat was not a priority or even on the “map” • Consumers were forced to pay more • Price spikes was as frequent as product “dry outs” • Less than 20% population had access to natural gas as fuel • Majority of the Gujrat population which came from middle / low income strata desperately needed alternate and cheaper fuel supply • Rural Gujrat struggled for supplies and access to LPG fuel • Safety was an issue and public was exposed to dangerous practices

  6. Role of Sam Gas in Gujrat LPG revolution • First and foremost, safety measures at the storage and distributors facilities exceeding OGRA standards – zero safety incidence recorded • Prices stability and price standardized across Punjab • Cheaper and readily availability of LPG fuel supported economic activity at the middle and low income groups • Directly and indirectly 25,000 families benefited from the investments of SAM GAS in LPG storage, and distribution network.

  7. Role of Sam Gas in Gujrat LPG revolution • Efficient and large network of distribution which is spread over 125 distributors and serve nearly 35,000 consumers. • Large investments in the storage capacity, safety standards and training of our people reflect our long term commitments towards the people of Gujrat, and our vision for the coming years • 40,000 Domestic Cylinders • 1,400 Commercial Cylinders

  8. Role of Sam Gas in penetrating the rural Gujrat, & the difficult terrains of Azad Kashmir • Distribution and penetration to the rural Gujrat was high on the priority area • We are distributing LPG in Azad Kashmir providing fuel to consumers in a rugged and mountainous area. • Nearly 10,500 Domestic Cylinders • Giving LPG access to neglected regions of Kotli etc.

  9. Future & way forward • Consumer awareness about LPG and social development • Investment in safety, trainings, capacity enhancement • Penetration and making product available to far greater areas at affordable prices • Invest and then grow with the local community • Socially responsible role as LPG marketing operator

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