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Service Research in Germany and the Karlsruhe Service Research Institute (KSRI)

Service Research in Germany and the Karlsruhe Service Research Institute (KSRI). Prof. Dr. Gerhard Satzger Karlsruhe Service Research Institute (KSRI) Opening Centre of Service Research Manchester, April 22, 2009. Agenda. 1. IT-based services. 2. KSRI - a PPP prototype?.

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Service Research in Germany and the Karlsruhe Service Research Institute (KSRI)

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  1. Service Research in Germany and the Karlsruhe Service Research Institute (KSRI) Prof. Dr. Gerhard Satzger Karlsruhe Service Research Institute (KSRI) Opening Centre of Service ResearchManchester, April 22, 2009

  2. Agenda 1 IT-based services 2 KSRI - a PPP prototype? Service initiatives in Germany 3 4 Observations on SSME

  3. IT-based services will change global competitive structures – and e-skills will decide how … 100% 80% Agriculture 60% Manufacturing 40% 20% Service 0% Internet Evolution • ICT drives de-/recomposition of value networks • ICT drives location-independency of services 1810 1860 1910 1960 2010 Historical Development of GDP contribution of industrial sectors in Germany Service Science, Management and Engineering

  4. With growing services shares, individual companies need to prepare… IBMWW Revenue IBMWW Revenue IBMWW Revenue 1995 2000 2008 Objectives for university PPP: • Shape new SSME research field • Strengthen IBM’s positioning as the “innovator’s innovator” • Shape education profile of future work force • Increase IBM’s visibility as an attractive employer • Drive innovations for IBM’s service business • Provide unique development opportunities for IBMers Total: $ 71,940 Total: $ 88,396 Total: $ 103,630 49% Hardware 43% Hardware 19% Hardware 5% Financing 5% Financing 2% Financing 28% Services 38% Services 57% Service 18% Software 14% Software 21% Software Source: IBM Annual Reports; IBM Earnings release Jan 21, 2009

  5. Karlsruhe Service Research Institute The KSRI is one IBM answer to the challenge … Service Innovation & Management Knowledge Management Information & Market Engineering eOrganisation Prof Dr. Gerhard Satzger Prof. Dr. Rudi Studer Prof. Dr. Christof Weinhardt Prof. Dr. Stefan Tai InterdisciplinaryInstitute Novel Concept for Public Private Partnership Researcher Researcher Professor Professor Professor Researcher Researcher ½ Secretary ½ Secretary Researcher Researcher ½ Secretary Researcher Researcher Research Hub forService Scientists Professor Researcher IBM as Industry Partner Professor Researcher ½ Secretary Researcher Researcher ½ Secretary Researcher Researcher Information & Market Engineering Knowledge Management Service Innovation & Management Management eOrganisation Technician Secretary Technician Secretary Joint research projects Institute infrastructure

  6. Karlsruhe Service Research Institute Progress #1: Public/private interest to further build up the institute Company x Company y Researcher Professor Researcher ½ Secretary Researcher Researcher Professor Researcher Professor Professor * Researcher Researcher ½ Secretary Knowledge Management Researcher ½ Secretary Professor Professor Researcher Researcher ½ Secretary Researcher Researcher ½ Secretary Professor Professor Researcher ½ Secretary Researcher Professor Researcher Researcher ½ Secretary Researcher ½ Secretary Researcher ½ Secretary Researcher Professor Researcher Professor Researcher Management Researcher Researcher Researcher ½ Secretary ½ Secretary Researcher Researcher Technician Secretary Service Design Technician ProductServices Secretary Information & Market Engineering Collaborative Innovation Processes “Internet of Services“ Service Innovation & Management eOrganisation Joint research projects Institute infrastructure KSRI update @ EU e-skills Conference, Oct 2008

  7. Progress #2:A curriculum for an e-skills / service oriented profile Economics Computer Science Service Engineering (10 CP) Service Technologies (17 CPs) Market Engineering Internet Business Models Service-oriented Computing 1 Knowledge Management Recommendation Systems CRM Service-oriented Computing 2 Semantic Web Technologies 2 Social Network Analysis in CRM Project Workshop / Seminar Enterprise Computing Service Network Coordination Service Management (10 CP) Ubiquitous IT Component-based SW development eServices Management of Business Networks Project Workshop / Seminar Data Base Systems Service Innovation Business and IT Service Management OR in Service Management Project Workshop / Seminar New KSRI Lectures KSRI update @ EU e-skills Conference, Oct 2008

  8. Progress #3: Interdisciplinary research profile on IT-based services Teaching Modules Service Technologies:Knowledge & Semantics Service Management Service Technologies:Service Computing Service Engineering Service Research Service Architecture & Computing Service Markets & Economics Research Perspectives Service Innovation & Management Service Context & Semantics

  9. Progress #4:Supporting government initiatives German High-Tech-Strategy … … Strategic Area „Services“ Sponsoredprofessorships Lifelonglearning Brand „servicesmade in ..“ Services in prof.education Service portal Measuringservices Research grantstrategy „Service Science“ Services sectormeasmt. Simulation ofservices Source: Expert Group “Service Science”, Nov 28, 2008; http://www.reser2008.de/futureservicesscience_germany/

  10. Working towards clarifying viability, contents and implementation of a „Service Science“ • 10 service taskforces on services within German High-Tech-Strategy • „Service Science“ taskforce: around 20 experts within Germany Status quo Scenarios Perspectivechange Science terminology Vision Contents Implementation Roadmap Source: Expert Group “Service Science”, Nov 28, 2008; http://www.reser2008.de/futureservicesscience_germany/

  11. Some observations… • Underestimation of the amount of change based on IT-based services • Significant interest in PPP concept • Increasing global spread, but differentiated international focus on SSME • Missing job and education profiles • Separate SSME programs ?

  12. Thank you for your attention! Contact Prof. Dr. Gerhard Satzger Universität Karlsruhe (TH)Fakultät für WirtschaftswissenschaftenKarlsruhe Service Research Institute (KSRI)Research Group Service Innovation & ManagementEnglerstraße 11, 76131 Karlsruhe Telefon: +49 (0) 721 608 - 8763Fax: +49 (0) 721 608 - 8399 Email: SATZGER@de.ibm.com Photo

  13. Market expectations are enormous… „ In 2012, morethan a thirdofapplicationspending will bebased on SaaSratherthan SW productlicences“ (Gartner, 2/2008). Source: finance.yahoo.com, 22/01/09

  14. Provider Cust. Vision: New ICT technologies enable the co-creation of value 100% Service Research (wide sense) 1810 2010 „Co-Create Value“ Technology as Driver Emphasis on value co-creation Integrated Disciplines Individual Disciplines Development ofinterdisciplinaryconcepts, methodsandtools Service Science (SSME) Service Research (narrow sense)

  15. More focus is urgently needed to get ready for global competition.… • BMBF High Tech Initiative • €15B investmentupto 2009 • „Forschungsunion“ Wirtschaft-Wissenschaft • IBM Academic Initiative: SSME(Service Science, Management and Engineering) • EU e-skills Initiative • European Services Directive • Issued 2006, to be implemented by 2009

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