1 / 9

Practica l Journalism

Practica l Journalism. JUNE 2013. Haymarket Media Group Facts. 1957 Cornmarket Press establish themselves with publication Directory for Graduates . 1964- Hazell Watson & Viney , invests in the publisher so Hazell + Cornmarket becomes Haymarket.

nakia
Download Presentation

Practica l Journalism

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Practical Journalism JUNE 2013

  2. Haymarket Media Group Facts • 1957 Cornmarket Press establish themselves with publication Directory for Graduates. • 1964- Hazell Watson & Viney, investsin the publisher so Hazell + Cornmarket becomes Haymarket. • They are now a global brand with offices in Australia, Singapore, Germany, India and of course the UK! • In 2013 they announced they were “Going Google” and embracing the cloud computing service platform. • Haymarket clients include F1 Racing, The British Army and Jaguar. • They employ over 2000 people including KU graduates. “ Haymarket has its heart and soul in publishing and media.”

  3. So Why We Were There? • To develop a conceptual product for Haymarket to pitch to their client Jaguar. • To Improve the consumer /brand relationship and change young peoples perceptions about “our” brand. • To think outside the box to come up with an original, creative product that satisfied our brief. • To work professionally together as a team whilst using our own individual strengths, learning how a professional company produces a product. • To gain valuable experience that would act as another stepping stone towards our careers.

  4. Our Final Concept • A quarterly Magazine ( seasonal) • Festival Issue • Partnerships with clothing brands , drinks companies • Distributed through Ticketmaster, at festivals • Social media presence and free app • Interviews with celebrity guests • The ultimate festival guide One of my VERY early cover idea designs.

  5. Expectations Vs. Reality Expectations Reality In actual fact several ideas were bounced around . A week later we reworked a large portion of our idea. The team were available but it was very much “ our” project, sometimes we were confused about what was actually required from us. One member challenged us at pretty much every turn, which forced us to really think what we were doing. • We would automatically come up with a brilliant idea that everyone loved. • There would be very clear direction from the Haymarket team. • All team members would get on amazingly.

  6. My Personal Feelings • I am very proud of the product however I wish there could have been more “journalism content involved” • I communicate well as a team member and believe that I contributed to all conceptual discussions and the design process. • I am not as confident as I would like to be yet but have already taken small steps to rectify this. • I learnt a lot from being in a professional environment and about the process of “focusing” a concept.

  7. Next Time… • I am developing my leadership skills further. • I will utilise what I have to my advantage i.e. make more contacts. • I have a deeper reserve of capability than I originally thought, I will reflect on this and use it. • Remember that everyone gets nervous at times it’s natural!

  8. SINCE THEN….. http://upwardcurve.com/ http://kingstonjournalismsociety.wordpress.com/2013/10/05/legendary-journalist-sir-trevor-mcdonald-teams-wit-and-wisdom-to-inspire-ku-students/ www.touchline.com www.thescarletorchid.com

  9. Thanks for listening!!

More Related