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Scent, Memory, and Products

Brandon Parker + Kevin Stone. Scent, Memory, and Products. Characteristics of Scent. More research has been done on ambient scent. Scent is more memorable than sight. “Primary Distinctiveness”. Study One: Scented Pencils.

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Scent, Memory, and Products

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  1. Brandon Parker + Kevin Stone Scent, Memory, and Products

  2. Characteristics of Scent • More research has been done on ambient scent. • Scent is more memorable than sight. • “Primary Distinctiveness”

  3. Study One: Scented Pencils • What affect does scent have on the ability to recall product attributes? • Short Term Memory? • Long Term Memory?

  4. Study Two: Ambient Scent • Recall rates higher with scents. • Awareness of ambient scents low.

  5. Conclusion • Scent enhances a products distinctiveness! • More research is being done today for specific product scents. • http://www.youtube.com/watch?v=4Xltoe6dGUk

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