1 / 42

MKT 421(NEW) Success Our Tradition/newtonhelp.com

For more course tutorials visit<br>www.newtonhelp.com<br><br><br>MKT 421 Week 1 Apply Why We Buy a Product (2 Papers)<br> <br>MKT 421 Week 4 Apply Marketing Lemonade (Part 1)<br> <br>MKT 421 Week 5 Apply Marketing Lemonade (Part 2)<br> <br>MKT 421 Week 1 Practice 4P’s of Marketing<br> <br>MKT 421 Week 2 Practice Market Research Process<br> <br>

narcissus180
Download Presentation

MKT 421(NEW) Success Our Tradition/newtonhelp.com

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. MKT 421(NEW) Success Our Tradition/newtonhelp.com

  2. MKT 421(NEW) Success Our Tradition/newtonhelp.com MKT 421 Entire Course For more course tutorials visit www.newtonhelp.com MKT 421 Week 1 Apply Why We Buy a Product (2 Papers) MKT 421 Week 4 Apply Marketing Lemonade (Part 1) MKT 421 Week 5 Apply Marketing Lemonade (Part 2) MKT 421 Week 1 Practice 4P’s of Marketing MKT 421 Week 2 Practice Market Research Process

  3. MKT 421(NEW) Success Our Tradition/newtonhelp.com MKT 421 Final Exam Guide (New) For more course tutorials visit www.newtonhelp.com 1. A __________ is a road map for the marketing activities of an organization for a specified future time period, such as one year or five years. marketing dashboard marketing plan operation plan mission statement

  4. MKT 421(NEW) Success Our Tradition/newtonhelp.com MKT 421 Final Exam Guide (New, 2017) For more course tutorials visit www.newtonhelp.com __________ is best defined as the process of continuously obtaining information on events happening outside a company to recognize and interpret possible trends that affect marketing. Relationship marketing Digital marketing Customer relationship management Environmental scanning A __________ is often referred to as a business firm. government agency nonprofit organization publicly owned organization for-profit organization The __________ refers to the seven stages a company goes through to recognize opportunities and convert them into sellable services

  5. MKT 421(NEW) Success Our Tradition/newtonhelp.com MKT 421 Final Exam Guide For more course tutorials visit www.newtonhelp.com 1. Blending the firm's promotion efforts to convey a complete and consistent message is the goal of: Sales management communications. Integrated promotional marketing. Sales promotion communications. Integrated marketing communications.

  6. MKT 421(NEW) Success Our Tradition/newtonhelp.com MKT 421 Solving the Problem Five-Step Marketing Research Approach Presentation (2 PPT) For more course tutorials visit www.newtonhelp.com his Tutorial contains 2 Presentation The purpose of this assignment is to place students in the active role of a marketing manager with a problem threatening the organization's survival. Students will respond to a specific scenario that requires them to address the concepts both critically and creatively to solve the scenario's dilemma.

  7. MKT 421(NEW) Success Our Tradition/newtonhelp.com MKT 421 Week 1 Apply Why We Buy a Product (2 Papers) For more course tutorials visit www.newtonhelp.com Scenario: You are sitting in your home and you pick up a package of Oreos™ (or some other product of your choosing). After realizing that you have purchased this product for years, you wonder, “Why do I feel so strongly about this product?”  You remember your readings from Marketing class and decide to figure out why you feel strongly about this product using the 4 P’s of Marketing and Marketing Strategy concepts. Develop a 700- to 1,050-word response using the scenario above and answer the following questions:

  8. MKT 421(NEW) Success Our Tradition/newtonhelp.com MKT 421 Week 1 Discussion Question 1 For more course tutorials visit www.newtonhelp.com Select an organization with which you are familiar. How does your selected organization use the different components of the marketing mix? How does the marketing mix affect the development of your selected organization’s marketing strategy and tactics? How can your selected organization use quantifiable elements to evaluate, monitor, and control marketing effectiveness?

  9. MKT 421(NEW) Success Our Tradition/newtonhelp.com MKT 421 Week 1 Discussion Question 2 For more course tutorials visit www.newtonhelp.com Assume you are the newly hired marketing manager of a company. As you spend time with other peer marketing managers, you realize that the company doesn’t place an emphasis on planning within the marketing organization. Why is planning important in marketing? What are the essential components of a marketing plan? How would you convince your supervisor that the marketing department should produce formal marketing plans?

  10. MKT 421(NEW) Success Our Tradition/newtonhelp.com MKT 421 Week 1 Elevator Pitch (2 Papers) For more course tutorials visit www.newtonhelp.com This Tutorial contains 2 Papers Create a 700-word elevator pitch that includes the following: § Summarize your background and what makes you unique (your competitive advantage/differentiation) in a one-paragraph elevator pitch. § Identify three to four companies for whom you want to work (your target market and how you can fulfill its needs/wants), and how you think your skill set will benefit them.

  11. MKT 421(NEW) Success Our Tradition/newtonhelp.com MKT 421 Week 1 Individual Assignment Favorite Brand Paper (2 Papers) (New) For more course tutorials visit www.newtonhelp.com This tutorial contains 2 different papers Write a 750- to 1,000-word paper in which you identify your favorite brand and explain why it is your favorite. In the paper you should do the following: Identify a brand about which you are passionate. Explain a minimum of three reasons why you are passionate about this brand. Respond to the following questions:

  12. MKT 421(NEW) Success Our Tradition/newtonhelp.com MKT 421 Week 1 Marketing and Buying Behaviors For more course tutorials visit www.newtonhelp.com MKT 421 Week 1 Marketing and Buying Behaviors Marketing is really a study in behaviors: what do we consume and why.  As you start to sink your teeth into some new concepts within marketing, reflect for a moment about your own buying behaviors.  Can you identify the determining dimension or dimensions of your own personal characteristics that explain why you bought each of the specific brands you did in your most recent purchase of all of these items. Be sure to tell what brand and why.

  13. MKT 421(NEW) Success Our Tradition/newtonhelp.com MKT 421 Week 1 Practice 4P’s of Marketing For more course tutorials visit www.newtonhelp.com Complete the “4P’s of Marketing” click and drag in Connect. Note: You have unlimited attempts to complete this assignment.

  14. MKT 421(NEW) Success Our Tradition/newtonhelp.com MKT 421 Week 2 Assignment Elements Of A Marketing Plan Paper (New, 2 Papers ) For more course tutorials visit www.newtonhelp.com This Tutorial contains 2 Papers Watch the video case study "Geek Squad: A New Business for a New Environment." Read the case study discussion on pp. 88-89 of the Marketing text. Keep this case study in mind as you complete this assignment. Write a 1,050-word report using your company or one with which you are familiar (if you prefer, your facilitator can assign one to you). Answer the following questions for your chosen organization.

  15. MKT 421(NEW) Success Our Tradition/newtonhelp.com MKT 421 Week 2 Discussion Question 1 For more course tutorials visit www.newtonhelp.com What is marketing research? How has the Internet affected marketing research? As a part of your answer, address time, cost, approaches, and validity. Why is marketing research important to developing marketing strategy?

  16. MKT 421(NEW) Success Our Tradition/newtonhelp.com MKT 421 Week 2 Discussion Question 2 For more course tutorials visit www.newtonhelp.com What is competitive intelligence? What is the importance of competitive intelligence and analysis in modern-day marketing? How can a company’s marketing organization ensure that it is able to identify newly emerging competitors in time to plan and execute an effective marketing strategy in response to these competitors?

  17. MKT 421(NEW) Success Our Tradition/newtonhelp.com MKT 421 Week 2 Individual Assignment Marketing Mix Presentation (2 PPT) For more course tutorials visit www.newtonhelp.com This Tutorial contains 2 Different PPT Select a company currently experiencing marketing changes. Create a 6-slide Microsoft® PowerPoint® presentation (including a title slide) that analyzes that company's marketing mix: Each of the four P's should be addressed on its own slide. The final slide should analyze the changes this company is experiencing and the driving forces behind the changes. Use the Wall Street Journal database in the University Library to facilitate your research of the company.

  18. MKT 421(NEW) Success Our Tradition/newtonhelp.com MKT 421 Week 2 Individual Assignment Personal Branding Plan Paper (2 Papers) For more course tutorials visit www.newtonhelp.com This Tutorial contains 2 Different Papers Write a 750- to 1000-word paper that does the following: Summarizes your background and what makes you unique in a 1-paragraph elevator pitch Identifies 3 to 4 companies you want to work for, and an explanation as to why Identifies the best methods for contacting those companies and engaging those who might influence the hiring decision Format your paper consistent with APA guidelines.

  19. MKT 421(NEW) Success Our Tradition/newtonhelp.com MKT 421 Week 2 Practice Market Research Process For more course tutorials visit www.newtonhelp.com Watch the “Market Research Process” video in Connect. Answer the questions that follow. Note: You have unlimited attempts to complete this assignment.

  20. MKT 421(NEW) Success Our Tradition/newtonhelp.com MKT 421 Week 3 Assignment Positioning Presentation (New, 2 PPT) For more course tutorials visit www.newtonhelp.com This Tutorial contains 2 Presentations Using the same company you chose for your Week 2 assignment, choose a product or service the company offers on which to focus. Identify the important attributes for your chosen product and select two key variables for your perceptual map. Prepare a perceptual map for your chosen product/brand and using a minimum of seven competitors, rank each product/brand on the two variables based on how they are positioned in the consumers' minds.

  21. MKT 421(NEW) Success Our Tradition/newtonhelp.com MKT 421 Week 3 Discussion Question 1 For more course tutorials visit www.newtonhelp.com Select a product with which you are familiar. What stage is your selected product at in the product life cycle? Provide rationale for your answer. Based on your knowledge of the product life cycle, what types of changes will occur to your selected product as it continues through the product life cycle? How will this affect the marketing of your selected product?

  22. MKT 421(NEW) Success Our Tradition/newtonhelp.com MKT 421 Week 3 Discussion Question 2 For more course tutorials visit www.newtonhelp.com Select a product or service. Then select three different organizations that provide your selected product or service and compare the prices associated with your selected product or service. What is the difference between the prices among the different organizations? What is the rationale for this difference?

  23. MKT 421(NEW) Success Our Tradition/newtonhelp.com MKT 421 Week 3 Individual Assignment Perceptual Map Presentation (2 Sets) (New) For more course tutorials visit www.newtonhelp.com This tutorial contains 2 different papers Review "perceptual mapping" located on the Week 2 ERR page. Review the example perceptual map in Exhibit 4-14 in Ch. 4 of Basic Marketing. Select an industry with many competitors. Select two key variables that segment the competition.

  24. MKT 421(NEW) Success Our Tradition/newtonhelp.com MKT 421 Week 3 Practice BMW Video Case For more course tutorials visit www.newtonhelp.com Complete the “BMW” video case in Connect. Answer the questions that follow. Note: You have unlimited attempts available to complete this assignment

  25. MKT 421(NEW) Success Our Tradition/newtonhelp.com MKT 421 Week 3 Team Strategy and Positioning Analysis Part 1 (2 Papers) For more course tutorials visit www.newtonhelp.com This Tutorial contains 2 Papers Select a new product or service that will be launched by either an existing organization or one you will create. Obtain your instructor's approval of your product or service before beginning this project. Complete the following assignment using the "Strategy and Positioning Analysis" template. Develop a 2,100-word analysis explaining the following headings:

  26. MKT 421(NEW) Success Our Tradition/newtonhelp.com MKT 421 Week 4 Apply Marketing Lemonade (Part 1) For more course tutorials visit www.newtonhelp.com Scenario: Your team is looking for a way to make some revenue as either a for-profit or not-for-profit organization. This organization can market locally, nationally, or internationally. The product that you have decided to sell is lemonade. To make the endeavor work, you will have to define a marketable form of the drink and decide on a target market. Your marketing team’s mission is to prove the company’s goals will be met by providing research, strategy development, and the reason why this form of the product is viable. For this part of the project report on the following:

  27. MKT 421(NEW) Success Our Tradition/newtonhelp.com MKT 421 Week 4 Assignment Marketing Research Report (2 Papers) For more course tutorials visit www.newtonhelp.com This Tutorial contains 2 Papers Use the same company from your Week 2 assignment. Your company has decided to launch a new line of products. Create a 1,400-word report and include the following information:  Identify a new product/service.  Choose the target market for your product/service, and describe your target market in detail.

  28. MKT 421(NEW) Success Our Tradition/newtonhelp.com MKT 421 Week 4 Discussion Question 1 For more course tutorials visit www.newtonhelp.com What is a distribution channel? What is the relationship between channels of distribution and logistics? How does geographical location affect your selection of distribution channels?

  29. MKT 421(NEW) Success Our Tradition/newtonhelp.com MKT 421 Week 4 Discussion Question 2 For more course tutorials visit www.newtonhelp.com What are the similarities and differences between promotional push strategies and promotional pull strategies? What is an example of a situation in which an organization would use a push strategy? What is an example of a situation in which an organization would use a pull strategy?

  30. MKT 421(NEW) Success Our Tradition/newtonhelp.com MKT 421 Week 4 Individual Assignment Blue Ocean Strategy Paper (2 Papers) For more course tutorials visit www.newtonhelp.com This Tutorial contains 2 Different Papers Write a 750- to 1,000-word paper that describes the importance of blue ocean strategy and identifies a product or service that would be considered a blue ocean move. Include the following: A description of blue ocean strategy and its importance A product or service that might be considered a blue ocean move and why An alternative red ocean move for the same product or service along with the pros and cons of that strategy

  31. MKT 421(NEW) Success Our Tradition/newtonhelp.com MKT 421 Week 4 Logistics and Distribution For more course tutorials visit www.newtonhelp.com MKT 421 Week 4 Logistics and Distribution There are basically five approaches for entering an international market; usually the choices and risks are very product dependent.  Assume you are a consultant specializing in global logistics and distribution.  There are four clients that are planning to enter an international market (China) with different products.  Using the following factors for your choices, pick any two clients and complete their matrix below with your recommendations and briefly describe the rationale behind your choices.

  32. MKT 421(NEW) Success Our Tradition/newtonhelp.com MKT 421 Week 4 Practice Final Price and Profit Equations For more course tutorials visit www.newtonhelp.com Complete the “Final Price and Profit Equations” case analysis in Connect. Note: You have unlimited attempts to complete this assignment.

  33. MKT 421(NEW) Success Our Tradition/newtonhelp.com MKT 421 Week 4 Practice Supply Chain Video Case For more course tutorials visit www.newtonhelp.com Complete the “Supply Chain” video case in Connect. Answer the questions that follow. Note: You have unlimited attempts to complete this assignment

  34. MKT 421(NEW) Success Our Tradition/newtonhelp.com MKT 421 Week 4 Team Strategy and Positioning Analysis Part 2 (2 Papers) For more course tutorials visit www.newtonhelp.com This Tutorial contains 2 Papers Use the same product and organization you identified in your Week 3 Strategy and Positioning Analysis. Develop a 1,750-2000-word analysis that includes: • Describe how your marketing efforts and marketing mix will change with each phase in the product life cycle • Explain how the packaging you will use for your product or service will add value.

  35. MKT 421(NEW) Success Our Tradition/newtonhelp.com MKT 421 Week 5 Apply Marketing Lemonade (Part 2) For more course tutorials visit www.newtonhelp.com Scenario: Using the same organization and the lemonade drink from the Week 4 Learning Team assignment, develop an analysis for the bank. The bank will be using this information to make their final decision on how, and if, to fund your company’s new and unique lemonade. Through your research, you have found that the bank you will be presenting to is favorable of socially-conscience companies that support local charitable endeavors. Develop a minimum 350- to 525-word analysis that include the following:

  36. MKT 421(NEW) Success Our Tradition/newtonhelp.com MKT 421 Week 5 Discussion Question 1 For more course tutorials visit www.newtonhelp.com Florida's Department of Citrus and a coalition of consumer groups have launched an attack on your company for deceptive marketing because your company markets its SunShine drink as fruit juice even though the drink contains less than 5% fruit juice. Marketing SunShine drink as a fruit juice leads parents to believe that they are purchasing a healthy juice for their children. What ethical and moral issues are involved in this situation? Should these issues affect the marketing of SunShine drink? Explain why or why not.

  37. MKT 421(NEW) Success Our Tradition/newtonhelp.com MKT 421 Week 5 Discussion Question 2 For more course tutorials visit www.newtonhelp.com You are the marketing manager for a leading coffee chain. Your company has made the decision to expand internationally, specifically into China. What are some environmental factors that you will need to consider in marketing your coffee in China? Which of one of these factors would have the largest effect on the company’s marketing strategy? Explain why.

  38. MKT 421(NEW) Success Our Tradition/newtonhelp.com MKT 421 Week 5 Individual Assignment Map the Supply Chain Paper (2 Sets) (New) For more course tutorials visit www.newtonhelp.com This tutorial contains two sets of Paper Select an industry. Write a 750- to 1,000-word paper that identifies each link in the supply chain and the purpose and value in each.

  39. MKT 421(NEW) Success Our Tradition/newtonhelp.com MKT 421 Week 5 Practice Google An Integrated Marketing Communications Perspective For more course tutorials visit www.newtonhelp.com Complete the “Google: An Integrated Marketing Communications Perspective” video case in Connect. Answer the questions that follow. Note: You have unlimited attempts to complete this assignment.

  40. MKT 421(NEW) Success Our Tradition/newtonhelp.com MKT 421 Week 5 Practice Product Advertising at Kellogg’s For more course tutorials visit www.newtonhelp.com Complete the “Product Advertising at Kellogg’s” case analysis in Connect. Note: You have unlimited attempts available to complete knowledge checks.

  41. MKT 421(NEW) Success Our Tradition/newtonhelp.com MKT 421 Week 5 Team Promotional Strategy Paper and Presentation (2 Papers and 2 PPT) For more course tutorials visit www.newtonhelp.com This Tutorial contains 2 Papers and 2 PPT Prepare a 15- to 20-slide Microsoft® PowerPoint® presentation illustrating your promotional strategy. Also Write a 6,000- to 7,000-word paper that integrates your previous Learning Team assignments into a final Marketing Plan. In addition to your previous papers, include the following: Compile the information presented in your previous papers. Include the following in the presentation:

  42. MKT 421(NEW) Success Our Tradition/newtonhelp.com

More Related