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Monday.com Content Marketing Case Study

Launched in 2014, Monday.com is a work management software that has managed to scale the heights of success in a fairly short time. In our latest case study, we examined the winning content marketing strategies employed by the SaaS platform.<br><br>For an in-depth look at the Monday.com content marketing case study, read the complete article on Narrato blog - https://narrato.io/blog/monday-com-content-marketing-strategy-case-study/

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Monday.com Content Marketing Case Study

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  1. narrato How does content marketing contribute to a 75% revenue growth? Let's find out...

  2. Monday.com blog 1 Contents Product updates, workdocs, and templates 2 Helpful guides for the users 3 Internal linking FTW 4 Leveraging power of data with BigBrain 5 Monday on social media 6 Monday on YouTube 7 Global events and subway ads narrato 8

  3. Monday.com blog Well-segmented and categorized blog, with a lot of educational, informational articles, and authoritative blog posts narrato

  4. Product updates, workdocs, and templates Dedicated product section for sharing product updates, content about Monday apps and workdocs, news. Great for helping customers discover new use cases! narrato

  5. Helpful guides for the users Monday.com publishes a lot of guides! If there's a niche question that needs answering, there's a guide for it on the Monday blog. narrato

  6. Internal linking FTW Every Monday blog post has tons of internal links. They also have 3M+ backlinks from other sites. Result: A domain authority of 70+! narrato

  7. Leveraging power of data with BigBrain They’ve built their own BI platform – BigBrain. This gives their marketing team a single source of truth for all market and customer data. narrato

  8. Monday on social media Conversational and relatable content on LinkedIn and Twitter They use a lot of memes and trending posts on Instagram. narrato

  9. Monday on YouTube Most of their videos on the YouTube channel are educational - Tutorials Quick tips Webinars User guides narrato

  10. Global events and subway ads They advertise in public places, host and participate in events. There was also an ad campaign for the New York subway. narrato

  11. narrato Key Takeaways Develop engaging content tailored to your audience’s needs to see hyper growth Audience segmentation and content categorization are the mantras to blogging success Product-led content is the hero of SaaS content marketing Internal and external links can do wonders for your blog's authority Always optimize your content with crucial market and customer data

  12. Thank You For an in-depth look at these points, read the full case study on the Narrato blog. narrato

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