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Mobile Site Optimisation Study In cooperation with comScore

Mobile Site Optimisation Study In cooperation with comScore. Methodology. Manually checked top 100 advertisers websites spoofing a mobile phone (Google’s GetMoMeter ) Checked each site and divided into two groups: ‘optimised’ + ‘non optimised’

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Mobile Site Optimisation Study In cooperation with comScore

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  1. Mobile Site Optimisation StudyIn cooperation with comScore iabuk.net/contact

  2. Methodology • Manually checked top 100 advertisers websites spoofing a mobile phone (Google’s GetMoMeter) • Checked each site and divided into two groups: ‘optimised’ + ‘non optimised’ • Used comScore GSMA MMM data to count total Visits/Duration/PageViews to these advertisers sites (including MO and non MO traffic) • Where an advertiser has a MO site – we have assumed that, when a mobile device accesses the site, 100% of the pages served are MO • Operators were exception to the norm with 2 sites- a ‘normal site’ and a portal. For this study we categorised them as ‘optimised’ looking at portal only traffic. Source: IAB Optimised Site Study, Please use as a directional study only - this research doesn’t use a like for like control group and doesn’t account for other factors that might influence the consumer behavior e.g. application usage.

  3. Top 100 advertiser websites 63% 37% Vs. Optimised Non - Optimised Source: IAB Optimised Site Study, GSMA Mobile Media Metrics (MMM) in partnership with comScore

  4. The average minutes per visitor increased by 2 minutes on optimised sites Definition: Average Minutes per Visitor The average number of minutes spent on the website during the month, per visitor. Source: IAB Optimised Site Study, GSMA Mobile Media Metrics (MMM) in partnership with comScore

  5. There are 33% more average pages per visitor on optimised sites Definition: Average Pages per Visitor The average number of pages viewed during a month by persons visiting the website. Source: IAB Optimised Site Study, GSMA Mobile Media Metrics (MMM) in partnership with comScore

  6. Questions? alex@iabuk.net

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